Retention Marketing Manager, Digital Subscriptions
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About The Position
Reporting to the Vice President of Digital Marketing, the Retention Marketing Manager will be responsible for developing and executing strategies that maximize retention, loyalty, and lifetime value of our Digital Students. This role focuses on engaging existing students through targeted campaigns, analyzing customer behavior, and collaborating with cross-functional teams to ensure a seamless and rewarding experience. Serving as a passionate, solution-oriented liaison between our students and our internal teams, you will proactively address customer needs and identify opportunities for expansion. Combining data with curiosity, you will develop tactics to optimize each step of the student journey post-trial, increasing the number of prospects that become active, engaged subscribers. The ideal candidate will have a genuine interest in wellness and the mission of The Class and be excited to join a fast-paced, brand-centric, growing company. This role is based in NYC and will join a hybrid remote and in-office culture with an expectation of ~3 days per week in the office.
