Retention Marketing Manager Channels

Puma • Somerville, MA

374d

About The Position

The Retention Marketing Manager Channels position at PUMA focuses on developing and executing CRM campaigns primarily through email, with the goal of driving ecommerce revenue and improving conversion rates. The role involves managing the entire email campaign process, from ideation and planning to execution and reporting. The candidate will work closely with various internal teams to align marketing efforts with brand initiatives and optimize campaign performance through testing and analysis.

Requirements

• 2-4 years of e-mail and/or CRM marketing experience in a fast-paced, direct-to-consumer environment with a proven track record of delivering results.
• Familiarity and high comfort level working in email/CRM platforms and analytics tools.
• Experience with testing design and methodologies, personalization, and marketing automation.
• Experience with audience segmentation.
• Consumer-first mindset with a deep understanding of the digital landscape, innovations, and best practices.
• Keen creative eye with ability to translate business objectives into comprehensive creative briefs.
• Proven analytical skills with strong understanding of industry KPIs and ability to translate insights into actions.
• Excellent project management and organizational skills with the ability to manage multiple tasks and priorities.
• Solution-oriented with a penchant for strategic thinking and problem solving.
• Retail, sportswear, or fashion industry experience/interest highly preferred.

Responsibilities

• Develop and execute CRM campaigns in the email channel with a primary focus on driving ecommerce revenue and improving conversion rates.
• Manage end-to-end email campaign process from ideation and calendar planning to creative briefing, segmentation, regional translations, QA, deployment, CRM agency collaboration, and reporting.
• Sync with launch, merchandising, retail, and promotional calendars to support priority initiatives in parallel with other Retention and Performance Marketing channels.
• Elevate the email channel through storytelling by collaborating with internal partners to identify key brand moments and activations to highlight.
• Develop and implement iterative testing plans, focusing on segmentation, messaging, frequency, and personalization, to optimize campaigns to improve channel KPIs.
• Collaborate with site and other channel owners to prioritize and execute omnichannel tests.
• Analyze performance metrics and leverage business insight to identify trends and opportunities for optimizations and to drive engagement and efficiency.
• Provide clear communication and coordination of campaign briefs, deliverables, timelines, dependencies, and blockers.
• Support Senior Retention Marketing Manager on audience segmentation, channel health management, testing strategies, and lifecycle automation journeys.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Leather and Allied Product Manufacturing