Retailer Media Manager

Electrolit USA•Houston, TX

23d•Onsite

About The Position

The Retailer Media Manager is responsible for leading paid media strategy and execution across retail platforms, including e-commerce and shopper marketing channels. This role ensures alignment between brand goals and retailer media opportunities, optimizing spend and performance. The position supports revenue growth by driving visibility and conversion within key retail digital environments. As a key contributor to Electrolit's commercial success, this role leverages data-driven insights to maximize campaign impact and strengthen brand presence across major retail partners. By integrating innovative media strategies with Electrolit's marketing objectives, the Retailer Media Manager plays a pivotal role in enhancing shopper engagement and driving measurable ROI.

Requirements

Strong understanding of media planning and buying across retail and e-commerce platforms.
Proficiency in digital advertising tools, analytics, and performance optimization.
Excellent negotiation and vendor management skills.
Ability to interpret data and translate insights into actionable strategies.
Strong project management and organizational skills.
Effective communication and collaboration across cross-functional teams.
Knowledge of CPG industry trends and shopper marketing strategies.
Bachelor's degree in Marketing, Advertising, Business, or related field.
Minimum 5+ years of experience in media planning and buying, preferably in CPG or retail environments.
Proven track record of managing budgets and optimizing media performance.
Must be authorized to work in the U.S.
Willingness to travel occasionally.
Ability to work flexible hours as needed to support operations.
Ability to work in an office environment with standard equipment (computer, phone).
Prolonged periods of sitting and working on a computer.
Occasional lifting of materials up to 10 lbs. for presentations or events.

Nice To Haves

Experience with retailer media networks (e.g., Walmart Connect, Sam's MAP, Target Roundel, Kroger KPM, Amazon Ads) is highly desirable.

Responsibilities

Develop and execute retailer media strategies across multiple platforms.
Manage vendor relationships and negotiate media buys, pricing, and placement schedules.
Optimize media spend to maximize return on ad spend (ROAS).
Coordinate with internal teams to align media plans with brand objectives.
Lead the development and execution of campaign assets with support from in-house creative and agencies.
Oversee campaign tactics, execution, and pacing to ensure timely delivery.
Monitor budgets and control spending across all media campaigns.
Track performance metrics and provide monthly reporting on campaign outcomes.
Research and recommend new media strategies, platforms, and channels.
Ensure compliance with retailer media guidelines and brand standards.
Drive continuous improvement through analytics and innovative approaches.
Other duties as assigned.