Retail Sales Manager (San Jose-Bay Area)

Vita Coco•Sacramento, CA

18h•$45,000 - $60,000•Remote

About The Position

The Vita Coco Company, created in 2004 by Co-CEO Michael Kirban and Ira Liran, produces the leading brand of coconut water in the United States with a growing presence around the world. In 2021, The Vita Coco Company became a publicly traded, Public Benefit Corporation. With a growing portfolio of natural products, The Vita Coco Company has identified its public benefit purpose as creating ethical, sustainable products that uplift communities and do right by our planet by harnessing and protecting nature’s resources. In 2022, The Vita Coco Company was certified as a B Corporation™ furthering the Company’s commitment toward operating its business as a force for good, while delivering better-for-you products. Vita Coco is headquartered in New York City with international offices in London and Singapore. The Vita Coco Company is searching for a Retail Sales Manager based in the San Jose-Bay Area . This person will lead efforts in stores to achieve product distribution, display execution, and revenue goals in the Market. The Retail Sales Manager will focus on the distribution, display and shelf set opportunities for the Top 100 accounts in assigned territory and represent the company to distributor partners in all sales-oriented activities. This is an entry level remote role covering the Bay Area and will report directly to the NorCal Market Manager.

Requirements

1-2 years of professional Sales or Distributor experience, preferably within Food & Beverage or CPG industry
Must have ability to lift cases of product between 10-35 pounds
Must have a valid driver’s license and own vehicle to travel
Must be able to stand and walk for long periods of time
Must have the ability to place product on overhead shelving
Must have the ability to travel between multiple accounts each day if needed
Proven ability to approach accounts in an innovative and creative way to expand the business
Ability to formulate account strategies and execute against them, and analyze sales data; trade/business analytics
Professional demeanor in working with co-workers, distributors, retail reps and customers
Exceptional customer service, interpersonal and communication skills (both written and verbal)
Creative presentation, public speaking, and premium selling skills
A team player who also can work well independently
Proficient MS Office Suite skills (Outlook, Excel, Word, PowerPoint)

Responsibilities

Plan and prepare innovation launches, new retail programs and market blitzes
Sell the entire Vita Coco portfolio at account level, achieve KPIs on cases sold, displays, and new distribution availability, etc.
Utilize Repsly to build account call history, record accomplishments and optimize daily schedule
Analyze monthly sales reports to identify opportunities and assess under-performing accounts
Forge strong partnership with Distributor Sales team and demonstrate best practices
Develop and maintain relationships with key retail accounts and open new accounts to grow brand visibility and distribution
Provide consistent communication on retail execution, highlighting accomplishments, and follow-up needed from Independent Distributor Sales Managers, KDP Branch Managers & District Managers
Build, move and improve display execution and/or product to establish best location for sales on all company products as necessary in assigned stores
Measure and audit individual accounts and execution after each visit
Support consumer and retail activity by working with the Field Marketing team if/when in market