Retail Sales Associate

Weisiger Group • Charlotte, NC

7d

About The Position

Join the Carolina Cat Team As a family-owned company under our fourth generation of leadership, we have built our business based on the principles of trust, integrity, and a desire to help our customers and employees succeed. Since 1926, we’ve supported our communities by supplying equipment for critical infrastructure and commerce and by donating our time and resources to area nonprofits. We make smart investments in our company and continuously improve as part of our vision to be a trailblazing company that’s built to last. We’re looking for hard-working, team-oriented professionals who enjoy working on new challenges every day. We believe our employees are the key to our success, and we’re committed to providing a work experience that helps our team grow to their full potential. Collectively, our employees work together to make a difference for our customers, our communities, and our company. Learn more about what it means to become a team member with Carolina Cat. Summary The Retail Sales Associate is responsible for supporting all retail sales, merchandising, customer engagement, and administrative activities within a retail store location or assigned branch territory. The Retail Sales Associate leads by example on the retail floor by demonstrating strong Customer Service, Product Knowledge, Sales Engagement, and Professionalism. These duties include, but are not limited to, assisting customers with product selection, maintaining accurate pricing and merchandising displays, supporting point-of-sale transactions, managing inventory levels, and ensuring the retail space is clean, organized, and customer-ready. The role includes providing support and collaboration with fellow Sales Representatives, Branch personnel, and rental representatives while continuing to strengthen relationships between the Retail team, Outside Sales teams, Rental, Parts and Service departments, and other business disciplines within the dealership. Retail Sales Associate plays a key role in delivering consistent retail experience, driving customer loyalty, identifying sales opportunities, and supporting the overall growth of Carolina Cat’s retail business.

Requirements

• High school diploma or equivalent required
• Valid driver’s license required
• Customer Focus: Demonstrates strong commitment to customer satisfaction and relationship development.
• Sales & Business Development: Ability to identify opportunities, recommend solutions, and close sales.
• Communication Skills: Effectively communicates technical product knowledge and financial solutions.
• Organization & Time Management: Manages multiple customer opportunities and responsibilities efficiently.
• Product & Industry Knowledge: Develops working knowledge of compact equipment, attachments, and job applications.
• Initiative & Self-Motivation: Proactively pursues new business and sales growth opportunities
• Ability to perform each essential duty satisfactorily.
• Ability to lift, carry, push, pull and /or otherwise move up to 25 pounds.
• Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.

Nice To Haves

• Equipment industry, retail sales, or construction industry experience preferred
• Prior customer-facing or sales experience preferred

Responsibilities

• Deliver exceptional customer experience for all retail customers
• Grow retail market share and new customer acquisition
• Maintain retail yard and inventory readiness
• Drive attachment and value-add solution sales
• Support financing adoption and customer solution selling
• Maintain accurate documentation and sales funnel management
• Serve as the primary point of contact for walk-in and inbound retail customers
• Provide professional consultation to understand customer job applications and equipment needs
• Recommend equipment, attachments, service solutions, and support products
• Deliver timely and accurate pricing, quotes, and financing options
• Provide equipment demonstrations when required
• Ensure customers receive consistent follow-up throughout the buying process
• Generate new business through cold calling, prospecting, and local market engagement
• Manage inbound and outbound leads through CRM and dealership sales systems
• Maintain consistent follow-up cadence through the sales funnel
• Document customer interactions, quotes, and opportunity status
• Support promotional campaigns and retail sales initiatives
• Collaborate with Outside Sales Representatives for account development and customer transitions
• Maintain retail yard organization, cleanliness, and product presentation standards
• Monitor inventory levels and communicate stocking needs
• Support equipment receiving, staging, and preparation for customer delivery
• Ensure pricing accuracy and retail merchandising consistency
• Coordinate with operations to maintain equipment availability and readiness
• Work closely with Branch Operations, Rental, Parts, Service, and Machine Sales teams
• Support customer onboarding and ownership experience
• Assist in local marketing events, open houses, and customer engagement activities
• Support dealership retail strategy and store consistency initiatives
• Other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: High school or GED