Retail Relationship Creative Specialist

Subaru Of America Inc•Camden, NJ

49d•$70,000 - $93,000•Hybrid

About The Position

Maintains responsibility for the implementation of creative strategy, planning, creation, and production of all creative assets for the Care Connect retailer marketing platform, Trade Up Advantage equity mining program, and News Connect retailer e-newsletter with a focus on increasing customer engagement and sales. Provides creative direction and strategies to Subaru of America (SOA) stakeholders and third-party creative agencies with the purpose of supporting national sales, service, and Zone marketing initiatives via the retailer platform.

Requirements

Experience supporting execution of the creative process from creative brief development to design/copy development for all marketing mediums including print, digital, newsletter editorial, point-of-purchase (POP), Short Message Service (SMS), and social.
Experience tracking and overseeing marketing material development at scale.
Ability to translate Subaru brand into retailer voice with consistent and effective messaging.
Ability to handle multiple projects under tight deadlines.
Forward thinking to anticipate future trends.
Ability to leverage data and analytics to drive creative evolution and new content strategy
Strong written and verbal communication skills and the ability to work with and influence others outside the team, including vendors.
Ability to show attention to details and meet deadlines.
Proficient in Microsoft Office Suite.
Proficiency in Adobe Workfront/Proof HQ, Adobe Photoshop, and Adobe Illustrator preferred
Bachelor's degree in marketing, business or related field required.
At least 4-6 years of experience required.

Nice To Haves

Experience with retail automotive dealership (Tier 3) marketing needs Preferred
Thorough understanding of Subaru of America (SOA) national, regional, and retailer operations preferred

Responsibilities

Operates as the creative liaison with multiple Subaru of America (SOA) stakeholders and agency partners who utilize the Care Connect platform to convey their marketing message. Works directly with stakeholders to encapsulate their vision and ensure it aligns with messaging guidelines and oversees creative brief development directly with agency partners. This includes writing and providing creative briefs and copy direction to the agency partners or reviewing agency provided briefs.
Operates as the team creative liaison for other corporate and regional marketing initiatives; collaborates with and provides guidance to agency partners to develop marketing materials for Headquarters or Regional Marketing staff for events and initiatives such as national sales and service events, new product launches, Share the Love, and Love Promise. Ensures that materials and messaging resonate with customers, remain consistent across multiple platforms, and support the retailer voice. Determines usage of appropriate awards and accolades in relevant creative templates by working with Brand Launch Specialist.
Owns the content approval process with limited oversight from Retail Relationship Marketing Manager on all creative materials for retailers (customer-facing) between business owners, Legal, Subaru Ad Fund (SAF), and ad agencies to ensure brand and legal compliance and synergy with national campaigns and day-to-day Care Connect marketing creative operations.
Supports the Marketing Manager with creative direction insights by leveraging data and analytics to provide recommendations on new content strategy
Maintains accountability for the Care Connect Logo Identification Guide to update as needed, as the program evolves and changes.
Maintains responsibility for day-to-day relationships with vendors to keep vendor accountable for meeting all requirements and deadlines as directed by the SOA team. Works with Retail Relationship Marketing Manager to review and provide approval on vendor quotes.
Develops supporting point of purchase (POP) materials for Trade Up Advantage program with internal SOA stakeholders. Works with vendor partners to create, advertise, and distribute for retailers.
Acts as News Connect e-newsletter editor, leveraging the editorial calendar, solicitating and procuring content from stakeholders, and working with the Retail Relationship Marketing team to provide vendor copy direction and approving all newsletter articles.
Leads day-to-day Care Connect needs relevant to the IMPACT, equity mining tool (EMT) web services, with SOA stakeholders (including Information Technology [IT]) and agency partners. Aligns these services with overall Marketing campaigns and objectives to drive sales and retailer sentiment overall.
Assists the Retail Relationship Marketing Manager with development and management of the Care Connect trade show exhibit for the National Business Conference. This includes layout and design, sourcing promotional items, building the exhibit, overseeing supporting materials, and directing the vendor field staff on site as applicable.
Assists the Retail Relationship Marketing Manager in ad-hoc marketing projects or needs, including but not limited to presentations, reports, miscellaneous projects, etc.
Provides direction and recommendations to help multiple SOA departments and the Field to optimize the benefit of the Care Connect platform.
Recommends and implements new processes to streamline creative throughput. Coordinates Workfront/Proof HQ licensing and serves as day-to-day lead for Workfront/Proof HQ internal SOA Process.
Helps to oversee day-to-day responsibilities of team intern, ensuring a positive and rewarding experience.