Retail Operations Manager

Land O'Lakes • Tampa, FL

2d • $91,120 - $136,680 • Remote

About The Position

Retail Operations Manager This is a customer-facing, consultative sales role within the National Purina Retail channel focused on driving feed sales in the assigned territory. Success comes from leveraging industry-leading tools, including analytical dashboards and technical expertise, while building strong relationships with retailer teams, store associates, managers, and district leaders, to boost brand presence and in-store sales. The position is responsible for growing market share through proprietary products and ensuring both customer and end-consumer satisfaction. This is a remote position partnering with Tractor Supply Co and other Farm & Ranch Retailers within FL and GA. Candidates will be expected to live in the geography. 45% Sales Activities Promote the Purina Animal Nutrition brand by partnering with local store management, driving product visibility, and ensuring flawless execution of promotions. Conduct regular store visits within assigned territory to build strong relationships and support premium product sales that exceed targets and budget goals. Deliver exceptional results in retail environments through strategic engagement and performance-driven initiatives. 35% Business Execution Act as the primary communication link between field teams and internal departments, including marketing, supply chain, and innovation. Maintain in-depth knowledge of Purina branded products to support sales and training initiatives. Build strong, trust-based relationships with accounts to enable training events, new store onboarding, and growth activities. Develop strategic partnerships with key customer leaders such as Regional Vice Presidents, District Managers, Store Managers, Team Leads, and Receivers. Collaborate effectively with peers and Customer Development Managers across the territory to ensure alignment and execution. Record results and manage administrative responsibilities through the CRM platform. 20% Collaboration and Strategy Partner with cross-functional teams to create impactful sales and marketing collateral. Build strong internal and external relationships across divisions and companies to support broader growth objectives. Drive innovation by introducing new strategies and trend-forward approaches to elevate opportunities within the territory.

Requirements

• Bachelor’s Degree in Ag or related business field (ex. Animal Science/Nutrition, Ag Business, Ag Education)
• 2+ years successful sales and/or nutritional experience influencing individuals through knowledge
• Ability to manage shifting and multiple priorities, motivated, responsive manner with shoppers and Retail store associates
• Relationship skills: ability to create and maintain positive relationships with current and future accounts.
• Proven ability to interact well with customers, suppliers, employees, and management at all levels
• Strong financial and analytical acumen; sales data analysis to create strong results
• Able to relate Purina business strategies for positive outcomes
• Ability to work independently and within cross-functional teams
• Ability to resolve conflict or store complaints as they arise
• Strong general management skills including ability to resolve issues quickly and effectively, analytical and strategic thinking
• Communication skills: written and oral, including strategy presentations to staff at all levels
• Creative thinker: possess the ability to develop and create new ideas, systems, and relationships for the success of the company
• Planning skills: must have the ability to develop specific plans and goals to help in accomplishing tasks effectively and efficiently
• Ability to effectively lead and manage through change
• Proficient in Microsoft office applications, including virtual tools
• Willing and able to do extensive travel, including overnight
• Travel: 75%
• Ability to lift 50 lb bags

Responsibilities

• Promote the Purina Animal Nutrition brand by partnering with local store management, driving product visibility, and ensuring flawless execution of promotions.
• Conduct regular store visits within assigned territory to build strong relationships and support premium product sales that exceed targets and budget goals.
• Deliver exceptional results in retail environments through strategic engagement and performance-driven initiatives.
• Act as the primary communication link between field teams and internal departments, including marketing, supply chain, and innovation.
• Maintain in-depth knowledge of Purina branded products to support sales and training initiatives.
• Build strong, trust-based relationships with accounts to enable training events, new store onboarding, and growth activities.
• Develop strategic partnerships with key customer leaders such as Regional Vice Presidents, District Managers, Store Managers, Team Leads, and Receivers.
• Collaborate effectively with peers and Customer Development Managers across the territory to ensure alignment and execution.
• Record results and manage administrative responsibilities through the CRM platform.
• Partner with cross-functional teams to create impactful sales and marketing collateral.
• Build strong internal and external relationships across divisions and companies to support broader growth objectives.
• Drive innovation by introducing new strategies and trend-forward approaches to elevate opportunities within the territory.

Benefits

• Benefits for most full-time roles include medical, dental, vision, PTO, life & disability insurance, education assistance, a 401k and a variety of well-being resources.
• Most part-time employees are eligible for prorated PTO, holiday pay, employee development programs, prorated education assistance, and a 401(k).

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees