Retail Media Strategy Manager

Accenture•Minneapolis, MN

About The Position

We Are: Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song Our Optimization Services team, part of Commerce practice, connects brands and consumers across all channels. Leveraging a full suite of omnichannel capabilities, we drive revenue and efficiency for brands through both retail and direct-to-consumer (DTC) channels. Backed by data, fueled by insights, and brought to life through world-class sales and operations, creative, digital, and patented technology, we build and execute strategies that acquire customers, create immersive experiences, and scale brands. All About You: You are a product-oriented leader with deep expertise in Retail Media AdTech from the sell-side / retailer perspective, with hands-on experience supporting the build and scaling of retail media networks. You have spent years developing and delivering AdTech and product capabilities that drive supplier monetization, campaign performance, and operational scale, including order management and commercial workflows. You are comfortable partnering with client product, technology, sales operations, ad operations, and finance teams to define and advance product roadmaps, and you thrive at the intersection of business objectives, product execution, data, and first- and third-party technology ecosystems. You bring clarity to ambiguous problem spaces, balance long-term platform investments with near-term commercial impact, and lead with a strong sense of ownership, rigor, and accountability in complex, multi-stakeholder product environments. The Job: As a Retail Media Product Manager, you will partner with retailer and brand clients to develop, accelerate, and deliver Retail & Commerce Media AdTech capabilities — including order management, campaign execution, measurement, and billing — that drive supplier monetization, campaign performance, and operational scale. You will apply product leadership, Retail Media AdTech expertise, and delivery rigor to help clients advance their retail media roadmaps, across end-to-end / RMN lifecycle solutions through scaled, automated, and AI-enabled platforms. This role brings clarity, structure, and momentum to complex product initiatives across the Retail & Commerce Media portfolio by supporting client-owned product strategies and platforms, and ensuring business, technology, and operational alignment. You are a self-starter with a proven track record of managing complex product initiatives, taking a data-driven approach to prioritization and growth, and clearly communicating progress and tradeoffs to senior leaders.

Requirements

7+ years of experience in Retail Media and Ad Technology within retail media networks or media platforms, including hands-on experience with order management, campaign execution, and revenue workflows
Industry-recognized retail media or AdTech accreditations

Nice To Haves

Action-oriented product leader with strong attention to detail and follow-through
Excellent communication skills (verbal, written, and presentation), with the ability to engage effectively at all levels, including senior stakeholders
Strong organizational and delivery skills, with experience managing complex, multi-workstream product initiatives
Retail Media experience from a sell-side perspective, with a focus on product development, planning, and best-in-class execution
Data-driven decision maker, using client performance data and industry knowledge to inform product priorities and tradeoffs
Collaborative team leader, excelling in multi-disciplinary, cross-functional environments
Entrepreneurial and product-minded, with the ability to think creatively and pragmatically to solve complex problems
Growth-oriented mindset, approaching client challenges with ownership, accountability, and a focus on long-term value creation

Responsibilities

Develop and accelerate Retail Media product roadmaps in partnership with client product, technology, sales operations, ad operations, and business teams
Lead product-led delivery from blueprint through execution, launch, and optimization across Retail & Commerce Media engagements
Translate business objectives and strategy recommendations into clear product requirements, priorities, backlogs, and phased delivery plans
Lead product definition and delivery across the end-to-end retail media lifecycle, including proposal-to-order workflows, order management systems (OMS), trafficking, ad serving, measurement, billing, and reconciliation
Partner with sales operations, ad operations, finance, and technology teams to support end-to-end solution–ready product capabilities that enable automation, scale, and revenue accuracy
Apply deep Retail Media AdTech expertise across first- and third-party platforms to ensure scalable, auditable, and commercially sound solutions
Advise clients on build vs. buy vs. partner decisions across the Retail Media technology ecosystem
Use campaign performance, operational, and revenue data to inform product prioritization, optimization, and roadmap evolution
Create executive-ready client materials that clearly communicate product direction, delivery progress, risks, tradeoffs, and value realization
Work cross-functionally with Creative, Paid Media, Account, Business Development, Data, Engineering, and Analytics teams to deliver commercially impactful solutions
Serve as a Retail Media Product and AdTech leader within Accenture, contributing best practices, reusable approaches, and thought leadership across clients
Some travel required