Retail Media Sponsored Ads Specialist

Acosta Group • Rogers, AR

129d

About The Position

With support from the Retail Media Sponsored Ads Manager, you will create proposals and participate in client meetings to understand their needs. Managing end-to-end sponsored ad product campaigns for entry to mid-tier clients, you will handle keyword research, budget allocation, and performance analysis. You will monitor and optimize campaign performance using data and insights, conduct A/B testing, and stay current with industry trends and technologies.

Requirements

• Associate's degree
• At least 1 year of experience in managing retail media sponsored ads (Amazon, Walmart, Target, Instacart) with a track record of achieving client objectives
• Understanding of performance marketing, conversion optimization, and online customer acquisition
• Familiarity with ad technology that supports retail media solutions, such as Skai, Hellium10, Pacvue, Analytic Index, Amazon Marketing Cloud, Intent wise
• An exceptional eye for detail, analytical and ability to solve problems given the fast-paced nature of our division, the aptitude to multitask
• Command of essential Microsoft Office applications, and Excel with the ability to use formulas, functions, and pivot tables at an entry to intermediate level
• Adept in project and campaign management across concurrent clients and campaigns
• Strong verbal and written communication
• Ability to nurture collaborative relationships and work to resolve issues cross-functionally.

Responsibilities

• Develop and execute retail media strategies aligned with overall business goals, with support from Retail Media Sponsored Ads Manager
• Collaborate with stakeholders and cross-functional teams, including brand management, product, and integrated marketing to align advertising strategies with overall business objectives
• Create proposals with support from Retail Media Sponsored Ads Manager that represent solutions designed around client goals
• Participate in client meetings with support from Retail Media Sponsored Ads Manager to understand client needs
• Manage end-to-end sponsored ad products campaigns for entry to mid-tier clients, including keyword research, campaign setup, and performance analysis
• Manage ad budgets, including allocation of monthly budget and tactic level budget optimizations
• Troubleshoot and resolve any issues or challenges with campaigns, ensuring timely and effective resolution
• Aid in campaign billing by reviewing for accuracy
• Perform detailed keyword research and competitive analysis to uncover new marketing opportunities
• Respond to ad-hoc report requests and customize client performance tracking
• Adheres to all processes associated with the role; recommends process streamlining/optimization
• Monitor and analyze campaign performance, leveraging data insights to optimize targeting, keywords, bids, and ad placements
• Support post-campaign analysis, providing recommendations to promote repeat business
• Provide regular reporting and insight updates on campaign performance to stakeholders and clients
• Conduct A/B testing and experiment with different advertising approaches to identify successful strategies
• Understanding of 2 or more retail media solutions (Amazon, Walmart, Target/Roundel, Instacart) and associated ad technology (AMC, Criteo, Citrus Ads, Skai)
• Proactively seeking out industry trends, algorithm updates, and competitive landscape to proactively adapt strategies and maintain a competitive edge.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: Associate degree