The Retail Media Specialist is responsible for supporting the development & owning the execution of Crayola's retail media plans to meet brand and e-commerce targets in alignment with key business objectives. Key retailers include but are not limited to Walmart, Target, and Amazon. The role will evaluate tactics best suited to achieve Crayola's goals, consistently iterating to improve campaign performance, align with consumer usage trends, and keep pace with industry evolutions. The position partners closely with internal sales teams and interfaces with the external customer teams to generate maximum impact for Crayola. The role will be responsible for complete campaign execution from initiation to set-up and, finally, post-activation reporting with future implications. Additionally, the Retail Media Specialist will facilitate effective media management by collaborating cross-functionally, overseeing key media partner relationships, and leveraging external resources as needed.