Retail Marketing Specialist

Alphabe Insight Inc • Madison, WI

82d • $63,000 - $67,000

About The Position

We are seeking a motivated and detail-oriented Retail Marketing Specialist to join our team in Madison, WI. This role is ideal for a professional who understands consumer behavior, retail trends, and the importance of data-driven marketing strategies. You will be responsible for developing and executing marketing initiatives that enhance brand visibility, drive foot traffic, and boost in-store and online sales performance.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2+ years of experience in retail marketing, trade marketing, or brand management.
• Strong analytical, organizational, and communication skills.
• Proficiency in Microsoft Office Suite and familiarity with marketing analytics tools.
• Ability to manage multiple projects and deadlines effectively.
• Strategic thinker with a creative and results-oriented mindset.

Responsibilities

• Develop and implement strategic retail marketing campaigns to support business objectives.
• Analyze market trends, customer insights, and competitor activities to identify growth opportunities.
• Coordinate promotional activities, in-store displays, and local advertising efforts.
• Collaborate with sales teams and store managers to align marketing strategies with retail operations.
• Evaluate the effectiveness of marketing campaigns and report key performance metrics.
• Maintain brand consistency across all marketing materials and retail touchpoints.

Benefits

• Competitive annual salary ($63,000 – $67,000).
• Opportunities for career advancement and professional growth.
• Supportive and collaborative work environment.
• Comprehensive training and development programs.
• Recognition for performance and innovation.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Bachelor's degree