Retail Marketing Specialist

Alphabe Insight Inc-posted 2 days ago
$62,000 - $67,000/Yr
Full-time • Entry Level
Houston, TX
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We are looking for a Retail Marketing Specialist to support the design, execution, and optimization of retail marketing strategies across multiple channels. This role plays a key part in shaping customer experience, enhancing brand visibility, and driving store-level performance. The ideal candidate will have strong communication abilities, a strategic mindset, and a passion for creating effective marketing solutions that resonate in a retail environment.

  • Assist in planning and implementing retail marketing campaigns to increase brand recognition and customer engagement.
  • Conduct market research to analyze customer trends, competitor activity, and opportunities for in-store and local marketing initiatives.
  • Collaborate closely with internal teams to ensure cohesive brand execution across all retail touchpoints.
  • Support the creation of promotional materials, product displays, and merchandising strategies.
  • Monitor campaign performance, prepare reports, and provide recommendations for continuous improvement.
  • Coordinate with store teams to ensure proper rollout of marketing activities and maintain brand standards.
  • Contribute to the development of innovative marketing concepts that enhance customer experience and sales performance.
  • Strong understanding of retail marketing principles, customer behavior, and brand communication.
  • Excellent written and verbal communication skills.
  • Strong organizational, analytical, and problem-solving skills.
  • Ability to collaborate in a fast-paced environment and manage multiple priorities.
  • Creativity paired with strategic thinking and attention to detail.
  • Proficiency in basic office and marketing tools is preferred.
  • Opportunities for career growth and long-term professional development.
  • Skill-building and training programs designed to support advancement.
  • Supportive and collaborative work environment.
  • Stable full-time position with room to expand responsibilities as the company grows.
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