Retail Marketing Coordinator

Global Partners • Waltham, MA

401d

About The Position

The Retail Marketing Coordinator at Global Partners LP is a dynamic role focused on executing retail marketing programs across over 350 Core C-stores and flagship Alltown Fresh® stores. This position is ideal for an enthusiastic individual who is flexible, a strong communicator, and eager to contribute to the team's success. The coordinator will work closely with internal and external partners to ensure marketing campaigns are effectively implemented and will play a key role in driving initiatives that engage customers and enhance the retail experience.

Requirements

• College education in Marketing, Business, Communications, or a similar discipline.
• 3+ years of marketing experience required, with a retail background being a plus.
• Excellent writing skills and a strong interest or familiarity with the marketing creative process.
• Understanding of hospitality and retail marketing is highly desired.
• Interest in consumer behavior and the competitive landscape.
• Extremely well organized with knowledge of basic budget management and the ability to track program successes.
• Strong desire to see projects through from inception to completion and proven multitasking ability in a fast-paced environment.
• Highly developed communication and interpersonal skills, with the ability to liaise at all levels.
• Self-starter comfortable working remotely.

Nice To Haves

• Experience in retail marketing or hospitality marketing.
• Familiarity with consumer behavior analysis.

Responsibilities

• Assist in the execution of a robust retail marketing strategy for retail locations, including content development, in-store signage, promotional planning, culinary initiatives, and event planning.
• Develop promotional signs for new and recurring marketing campaigns, including creative direction, distribution, shipping, tracking, and store communication.
• Manage inventory of marketing collateral to support the needs of new and existing stores and fulfill store sign/collateral requests.
• Maintain a 12-month rolling calendar of promotions and support new store opening marketing efforts.
• Attract and retain guests through creative activations and 'boots on the ground' efforts.
• Contribute to marketing programs that engage guests meaningfully and monitor competitor activities and industry trends to develop new campaign ideas.
• Collaborate with cross-functional teams, including operations, merchandising, and corporate communications, to ensure marketing alignment.
• Assist in the evaluation and optimization of marketing programs, applying lessons learned to improve processes and deliverables.
• Support the Retail Marketing team with ad hoc requests, including pulling UPCs for promotions, reporting, sourcing giveaways, and distributing marketing collateral to stores.

Benefits

• Competitive salaries and opportunities for growth.
• Health + Wellness - Medical, Dental, Vision, and Life Insurance, along with additional wellness support.
• 401k with a match component.
• Tuition reimbursement after 6 months of service.
• Paid volunteer time-off to support community organizations.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Petroleum and Coal Products Manufacturing
• Education Level: No Education Listed
• Number of Employees: 251-500 employees