YHIC Retail Lead Generator Manager

Great Day Improvements: A Family of Brands•Bloomington, MN

11h

About The Position

Your Home Improvement Company (YHIC) is looking for a competitive, high-output Retail Marketing Manager who knows how to build teams, drive leads, and dominate markets. This is not a maintenance role. This is a build-it, scale-it, outperform-the-market role. If you thrive on hitting numbers, developing top performers, and turning retail traffic into booked appointments, this is your opportunity to lead from the front and get paid for performance.

Requirements

2+ years in retail marketing, field marketing, event marketing, or lead generation
Proven experience leading and scaling teams
Strong background in performance-based or commission-driven environments
Ability to travel 60%+
Valid driver’s license and reliable transportation
Weekend availability (Thursday–Monday schedule)

Nice To Haves

Multi-location leadership experience
Home improvement or direct-to-consumer background
Experience managing aggressive growth targets
A track record of building high-output teams

Responsibilities

Drive high-volume, high-quality leads through retail stores, events, home shows, and community activations
Set aggressive booked, issued, and conversion goals — and beat them
Track performance daily and pivot quickly to maximize ROI
Recruit, hire, and train top-tier retail marketers
Create a competitive, high-energy culture focused on results
Coach underperformers up — or coach them out
Establish clear KPIs and accountability standards
Oversee in-store marketing campaigns
Ensure every activation generates measurable results
Maintain strong brand presence while maximizing lead capture
Manage budgets like it’s your own business
Approve payroll and optimize labor efficiency
Report on KPIs: lead volume, cost per lead, issued appointments, conversions, ROI
Partner with Field Marketing leadership to scale winning strategies
Partner with Field Marketing leadership to scale winning strategies