Retail Innovation Manager (RIM) - Maryland/Virginia

General Motors • VA

79d • $102,000 - $135,900

About The Position

The Retail Innovation Manager (RIM) position is strategic and sales-focused, grounded in GM behaviors and aligned with the RIM Manager to assist in navigating and driving the Dealer Innovation regional priorities and operations. The role will be responsible for driving the evolution and implementation of GM’s Sales & Services Retailing Model across its dealer networks, providing regional support which may include coordinated travel, ad hoc report generation, meeting attendance, and overall assistance with the day-to-day multi-operations for leader-led regions. The candidate must live in Virginia or Maryland to cover the appropriate territory. This role focuses on creating a customer- and dealer-centric retail experience by integrating innovative technologies, processes, and solutions that align with GM’s future-forward retail vision. An ideal profile of success is a self-initiator with sales focus and strategic vision: to align and meet retail sales operations with broader strategy and priorities, innovate and bring forward new ideas and solutions oriented for regional performance enhancements, and drive adoption at scale while meeting implementation and sales objectives.

Requirements

• Bachelor’s degree.
• 5–7+ years of experience in sales, dealership, retail innovation, or field automotive or operations.
• Experience as a District Sales Manager or in a similar field role within the automotive/field space.
• Demonstrated ability to lead sales growth, support transformational change, and enhance customer service excellence in dynamic settings.
• Adept at building and maintaining relationships across all levels and areas of the business.
• Strong analytical, negotiation, and problem-solving skills.
• Skilled in using data, insights, and analytics to guide decision-making and strategy.
• Proven success in managing complex retail/digital programs.
• Experienced in project management, retail technology systems, and/or digital retail platforms.
• Willing and able to travel extensively for regional business, dealer visits, and industry/company events (up to 50%).

Responsibilities

• Lead the enrollment, launch, and facilitation of major retail initiatives like CarBravo and Digital Retail Platform (DRP).
• Guide dealers through full DRP implementation lifecycle: onboarding → training → utilization tracking → performance review.
• Drive execution of GM’s broader retail strategy, translating corporate initiatives into actionable regional plans.
• Serve as a key point of contact for dealer visits, fostering strong relationships, trust, and communication pipelines.
• Support dealer mobilization efforts for Mobile Service+, Vehicle Ordering, and Fulfillment Center integration.
• Ensure local customization of programs while maintaining consistency and scalability across regions.
• Support partnership development—internal and external—to streamline integration of digital and physical strategies.
• Provide insights and feedback loops from the field to influence strategy evolution.
• Identify performance trends and present data-driven recommendations to stakeholders.
• Introduce, test, and scale innovative retail practices aimed at improving customer engagement and operational efficiency.
• Use data insights to support continuous improvement, maximize program value, and inform broader business decisions.
• Commitment to coordinated regional travel, including dealer visits, trainings, and strategy sessions as business needs.

Benefits

• Medical, dental, vision insurance.
• Health Savings Account.
• Flexible Spending Accounts.
• Retirement savings plan.
• Sickness and accident benefits.
• Life insurance.
• Paid vacation & holidays.
• Tuition assistance programs.
• Employee assistance program.
• GM vehicle discounts.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees