Retail HSA Growth Executive

HealthEquity

1d • $116,000 - $156,000 • Remote

About The Position

HealthEquity is seeking a Sr Director, Retail HSA Growth to lead the expansion of individual Health Savings Accounts (HSAs) across the ACA exchange market, with a primary focus on Bronze and HSA-qualified Silver health plans. Reporting to the Head of Partner Channel Growth, this senior individual contributor role is responsible for developing and executing strategies that drive HSA adoption through broker- and partner-led distribution while navigating the regulatory and operational complexities of the individual market.

Requirements

• Bachelor’s or advanced degree preferred.
• 7+ years of experience in healthcare, insurance, or financial services.
• Strong knowledge of HSAs and ACA individual health plans.
• Experience driving growth through broker or partner channels.
• Ability to influence cross-functional teams without direct authority

Responsibilities

• Develop and execute retail HSA growth and funding strategies aligned to ACA exchange dynamics.
• Serve as a subject-matter expert on ACA regulations and HSA eligibility.
• Partner with brokers, Field Marketing Organizations (FMO) and health plans to drive HSA adoption at scale.
• Collaborate cross-functionally with Product, Legal, Compliance, Operations, and PCG teams to add funded HSAs.
• Translate market and broker insights into actionable strategy improvements.
• Establish new partnerships that will increase growth at scale.
• Negotiate agreements.

Benefits

• Medical, dental, and vision
• HSA contribution and match
• Dependent care FSA match
• Uncapped paid time off
• Paid parental leave
• 401(k) match
• Personal and healthcare financial literacy programs
• Ongoing education & tuition assistance
• Gym and fitness reimbursement
• Wellness program incentives

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees