About The Position

As a Counter Manager, you will lead a dynamic team of Beauty Advisors while managing all aspects of a specific cosmetics brand. Your role blends leadership, creativity, and customer engagement—delivering genuine hospitality through personalized consultations, expert product application, and a deep understanding of each customer’s beauty and style preferences. You’ll inspire teamwork to drive sales and elevate the customer experience by creating meaningful, long-lasting connections. With a strong focus on client development, you will cultivate a loyal customer base through outreach, follow-up, and consistent, personalized service. In addition to meeting and exceeding sales goals, you’ll analyze business performance, execute vendor events and promotions, and partner with vendors and store leadership to grow the business. You'll also oversee stock presentation, hygiene standards, and team performance to ensure an exceptional and polished brand experience. Every day starts with a positive example. As a Counter Manager, you come in energized and ready to inspire your team - wearing your name badge with pride, greeting colleagues with genuine warmth, and ensuring your counter is polished, organized, and fully prepared to welcome customers. You set the tone by reviewing daily sales goals, staying informed on new launches, top-performing products, and current beauty trends - so you're equipped to lead with confidence, support your team, and deliver exceptional service to every customer. On the floor, you lead through action - welcoming customers with genuine hospitality, making eye contact, and starting friendly, personal conversations that build lasting relationships. You help maintain a shoppable space by ensuring testers are clean and well-stocked, signage and pricing are current, and displays reflect brand standards. You lead by example, jumping in to support merchandising updates and keeping the space visually appealing and welcoming throughout the day. You help the team Finish Strong - by coaching them to share Loyalty benefits, making sure customers leave with everything they need, and ending each interaction with a sincere thank-you, often using the customer’s name and adding a personal touch. You know that service starts with each other. You model collaboration, honesty, and care - supporting your peers so the whole team can better serve our customers and communities. And we know that excellence is a journey - we strive to improve every day, take pride in our work, achieve sales goals and learn from each other to deliver individual and store results.

Requirements

  • Flexible availability, including days, evenings, weekends and holidays with regular, dependable attendance and punctuality.
  • Understand and communicate effectively with customers, co-workers, and supervisors.
  • Read and understand employment policies and safety rules/procedures in English.
  • Ability to talk, lift, constantly move, stand, and reach with arms and hands.
  • Ability to stand for at least two consecutive hours.
  • Ability to lift at least 25lbs.
  • Ability to stoop, kneel, crouch, and climb ladders.
  • Ability to reach, including above eye level.
  • Requires close vision, color vision, depth perception, and focus adjustment.
  • Frequent use of computers and other technology, necessary to perform job functions, including handheld equipment, cash register and ability to process register transactions.

Nice To Haves

  • 3–5 years of relevant retail, beauty, or leadership experience.

Responsibilities

  • Lead a dynamic team of Beauty Advisors.
  • Manage all aspects of a specific cosmetics brand.
  • Deliver exceptional customer service through personalized consultations, expert product application, and deep product knowledge.
  • Inspire teamwork to drive sales and elevate the customer experience.
  • Cultivate and build lasting relationships with clients and drive client development through outreach and follow-up.
  • Meet and exceed sales goals.
  • Review and analyze business performance of daily, weekly, monthly, seasonal, and annual sales results and implement strategies to grow business and improve results.
  • Plan and execute in-store and vendor-led events and promotions to drive traffic and engagement.
  • Partner and collaborate with vendors, personal stylists, and store leadership to optimize outcomes and grow the business.
  • Oversee and maintain brand standards through proper merchandising, stock presentation, hygiene, and stock replenishment.
  • Ensure the counter is polished, organized, and fully prepared to welcome customers.
  • Review daily sales goals and stay informed on new launches, top-performing products, and current beauty trends to support team education.
  • Coach the team to share Loyalty benefits and acquire new customers by opening credit accounts.
  • Resolve customer concerns in a professional and customer-first manner.
  • Manage multiple priorities in a fast-paced environment with strong attention to detail.
  • Demonstrate flexibility, sound judgment, and a passion for the beauty industry.
  • Model collaboration, honesty, and care, supporting peers.
  • Strive to improve every day, take pride in work, achieve sales goals and learn from each other to deliver individual and store results.

Benefits

  • Competitive pay and benefits
  • Comprehensive health and wellness coverage
  • 401(k) match
  • Paid time off
  • Eight paid holidays
  • Continuous learning and leadership development
  • Opportunity to join Colleague Resource Groups
  • Volunteer opportunities
  • Merchandise discounts
  • Performance-based incentives
  • Annual merit review
  • Employee Assistance Program with mental health counseling and legal/financial advice

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What This Job Offers

Job Type

Full-time

Career Level

Mid Level

Education Level

No Education Listed

Number of Employees

5,001-10,000 employees

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