Resourcing Manager

TBWA\Chiat\Day•New York, NY

5d•$100,000 - $150,000•Hybrid

About The Position

The Resourcing Manager is a strategic operations leader responsible for aligning creative talent, time, and investment across our East Coast offices to enable creative excellence at pace. This role is based in NYC and supports New York, Chicago, Nashville and Boston. Reporting directly to our Head of Creative Operations (NYC), this role sits at the intersection of creative ambition and operational reality—ensuring teams are cast and staffed to deliver the strongest work while operating efficiently and profitably with clear financial and resourcing accountability. This role is not transactional staffing. It is a forward‑looking, brand‑ and project‑level function designed to move the Agency from reactive resourcing to proactive capacity planning, in service of modern, flexible, and sustainable creative operations.

Requirements

All hires must be located in or willing to relocate to New York City to work from our offices hybrid three days a week.

Responsibilities

Own creative, design, and strategy resourcing across New York, Chicago, Nashville, and Boston—aligning the right talent to scope, timelines, and budgets with a casting mindset (best team for the brief), not first-available staffing.
Partner with PM/Ops and Creative leadership to translate creative ambition into clear scopes, project plans, and delivery expectations—protecting both craft and profitability.
Build and maintain forward-looking capacity plans (weekly/monthly/quarterly), incorporating pipeline signals and identifying constraints early; recommend scenarios (re-prioritization, leveling, freelance, offshore/nearshore support) before delivery is at risk.
Use tools such as Monday.com, Workfront, and Excel/PowerPoint to keep resourcing data accurate and to deliver executive-ready capacity, utilization, and risk reporting to the Head of Creative Operations, ELT, and PM/Ops leadership.
Facilitate staffing conversations and trade-offs with empathy and clarity—documenting assumptions, decisions, and next steps to reduce last-minute escalations and protect team health.
Monitor utilization, burn, and staffing mix against plan; flag delivery and margin risks early and propose corrective actions (re-scoping, re-forecasting, staffing adjustments) in partnership with PM/Ops and Finance.
Run consistent resourcing rituals across time zones (intake, weekly staffing, capacity reviews), ensuring leaders in New York, Chicago, and Boston share the same view of priorities, availability, and risks.
Maintain accurate resourcing data (skills, levels, availability, PTO), ensuring resourcing tools and trackers are current and reliable.
Support full-time and freelance onboarding/offboarding as needed, ensuring clear expectations, start/end dates, and clean handoffs.
Continuously improve resourcing workflows and rituals (intake, prioritization, staffing reviews), helping shift the organization from reactive staffing to proactive planning.
Develop a strong understanding of team strengths, growth areas, and working styles; build trusted relationships across Creative, Strategy, and PM/Ops to share the right updates, escalate issues appropriately, and celebrate wins.