Residential Content Creator

Onni Group • Phoenix, AZ

28d

About The Position

The Residential Content Creator will be the driving force behind building and scaling the company’s social media presence. This role is responsible for creating engaging, original content that highlights the unique personality of each property while maintaining a cohesive overall brand identity. The Content Creator will work closely with leasing and property management teams to capture authentic stories, showcase lifestyle-driven amenities, and promote leasing opportunities that convert followers into residents. This position is ideal for a creative professional who thrives on storytelling, community engagement, and developing social media strategies that generate measurable results.

Requirements

• Passionate about content that inspires, engages, and converts.
• Able to design and execute a roadmap for both social media growth and online reputation improvement.
• Works seamlessly with property teams, leasing, and leadership.
• Excels at staying ahead of social trends and applying them to brand storytelling.
• Use analytics to drive measurable improvements in online visibility, reviews, and engagement, driving measurable ROI.
• Please note that this role requires travel between all 9 properties and the corporate office.

Responsibilities

• Social Media Strategy & Growth Build and scale the company’s property-level and portfolio-level social media presence across platforms (platforms such as Instagram, TikTok, Facebook, YouTube).
• Develop a short-term and long-term content strategy and editorial calendar tailored to each property’s audience and market.
• Establish social media best practices, brand guidelines, and tone of voice to ensure consistency across all channels.
• Track, measure, and report on engagement, reach, lead generation, and follower growth to demonstrate ROI.
• Content Creation & Storytelling Capture high-quality photography and videography of units, amenities, events, resident experiences, and neighborhood highlights.
• Produce creative short-form video content (Reels, TikToks, stories) that reflects current trends while highlighting the properties’ unique selling points.
• Write engaging captions, resident spotlights, blog posts, and campaign copy that align with leasing initiatives.
• Ensure all content is optimized for platform algorithms, SEO, and maximum audience engagement.
• Collaboration with Property Teams, Leasing Managers, and Corporate Directors. Partner with leasing consultants and on-site teams to generate real-time content opportunities (apartment tours, amenity tours, move-ins, events, etc.).
• Train and empower property teams to capture day-to-day content for use on channels.
• Act as a creative liaison between corporate marketing and on-site operations to ensure alignment of branding, messaging, and leasing promotions.
• Brand Development & Campaign Execution Translate leasing specials, availability, and renovations, into compelling social content campaigns.
• Launch property-specific campaigns to grow local audiences, highlight unique community features, and promote occupancy goals.
• Collaborate with corporate marketing and leasing on portfolio-wide campaigns to reinforce overall brand presence.
• Build vacant unit photo/video catalog so onsite teams have a resource for pre-leasing units.
• Online Reputation Management Proactively build and enhance the company’s digital reputation through creative campaigns, community engagement, and storytelling.
• Collaborate with property teams to encourage resident participation in online reviews and testimonials.
• Develop strategies to highlight positive resident feedback across all properties.
• Partner with leasing and operations to align online reputation with customer service initiatives.

Benefits

• Competitive pay
• Health Saving Account
• Flexible Saving Account
• Employee Assistance Program
• Annual Education Allowance
• Generous Referral Program
• Fun and collaborative company culture with lots of team-building events
• Discounted hotel stays in multiple locations through our Hospitality brand.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed