Research Program Manager

Expedia Group-posted about 1 year ago
$137,500 - $220,000/Yr
Full-time • Mid Level
Austin, TX
Administrative and Support Services
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The Research Program Manager for Product Marketing at Expedia Group will play a crucial role in supporting the B2B Product Marketing team by driving research excellence and managing operations. This position focuses on enhancing partner experiences through qualitative and quantitative research, ensuring that product and business decisions are informed by customer insights. The role involves collaboration with various teams to streamline research processes and improve the overall effectiveness of marketing initiatives across multiple travel sectors.

  • Assist Product Marketing team members in planning and conducting customer research, including identifying and recruiting participants.
  • Develop and own templates for consistent internal research communication across the organization.
  • Support the Product Marketing team with the standards of a high caliber research briefing process.
  • Collaborate closely with research teams to identify synergies and define shared processes and best practices.
  • Manage vendor relationships and develop standards for third-party agencies to create a 'menu' by project type and research goals.
  • Support the scaling of the customer research community across partner segments.
  • Manage budget, prioritization, and logistics for research and content initiatives.
  • Create, manage, and scale research processes, prioritization, and documentation to maximize efficiencies.
  • Bachelor's degree or equivalent professional experience.
  • 5+ years of experience as a market or UX researcher, program manager, project manager, or similar role.
  • Experience in planning research activities, managing vendors, budgets, and creating research briefs.
  • Demonstrated knowledge in driving product/market fit research to influence business decisions and product roadmaps.
  • Experience working with Marketing and/or Product teams in complex matrixed environments.
  • Exciting travel perks
  • Generous time-off
  • Parental leave
  • Global hybrid work setup
  • Career development resources
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