Research Analyst, NBCU Local Chicago

NBCUniversal • Chicago, IL

4h • $62,000 - $70,000 • Hybrid

About The Position

NBCU Local Chicago is seeking a Research Analyst to support our research, sales and integrated marketing teams. You’ll translate complex datasets into clear/persuasive one-sheets and category decks, track program/station performance across all platforms, perform routine research maintenance tasks, and own station tickets & hospitality tracking/organization/distribution.

Requirements

• 2+ years analytical experience working with complex datasets
• Advanced in Excel, PowerPoint
• Experience with visualization tools (PowerBI, Tableau, Domo)
• Strong organizational abilities with a high level of attention to detail
• Able to manage various projects independently while effectively collaborating across sales and marketing teams
• Experience supporting a sales team with data-driven insights
• Team-oriented, curious, and able to work in a fast-paced, deadline-driven environment
• Strategic thinker with strong interest in advertising/media research, consumer behavior, and media usage

Nice To Haves

• Experience working in a media analytics role
• Understanding of multicultural and bilingual audience measurement
• Experience with SQL and/or Python
• Experience with third party measurement tools such as Nielsen NLTV, Claritas C360, Scarborough Prime Lingo, MRI-Simmons, MediaRadar

Responsibilities

• Track program performance and create sales pieces highlighting successes
• Analyze complex datasets to evaluate and report program performance and audience behavior across linear, streaming, and social platforms
• Under guidance of the Research Director, partner with sales and integrated marketing to transform data into compelling, narrative-driven presentations
• Maintain program lineups in third party applications to ensure accurate and updated schedules
• Ad hoc reporting, analysis and special projects
• Manage rate card entry into Wide Orbit Media Sales
• Own station tickets & hospitality tracking, organization, distribution
• Work alongside Research Director to streamline efficiency by enhancing processes and reporting automation

Benefits

• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed