Research Analyst

GCI Health•New York, NY

6h•$35,000 - $75,000•Hybrid

About The Position

GCI Health, part of WPP, is the leading global health impact agency built to realize the future of health. We turn client innovation into health impact through engagements that transcend traditional communications. From molecules to the masses, we embrace the entire healthcare spectrum in every corner of the world, spanning North America, Europe, Asia-Pacific and the Middle East. Our services include pipeline and product communications, brand marketing, corporate and enterprise communications, medical affairs and clinical trial marketing. GCI Health is a celebrated, highly respected healthcare agency with industry honors that include PRWeek Best Place to Work, PRWeek Global International Agency of the Year, MM+M PR Agency of the Year, PRovoke Media Global Healthcare PR Agency of the Year and PRovoke Media Agency of the Decade. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. Are you passionate about understanding people and telling stories with data? GCI Group is looking for a Research Analyst (Account Executive) to join our growing GCI Health Strategy and Insights team. As an analyst at GCI Health on the Strategy and Insights team, you will be working across multiple accounts in the health and pharma sphere. This role is for someone with 1-3 years of working experience in research and analytics. The person coming into this role would have a passion for audience behavioral research and working knowledge of using digital/social analytics to develop insights about patient and stakeholder audiences. The person should also be interested in using data to measure and track programs against goals, identifying patterns in performance, and displaying strong attention to detail in reporting. In this role you will be supporting multiple projects and teams, overseeing reports and research from start to finish. We’re looking for someone who can be an all-around team player and leader, supporting both the internal team and external clients. The role reports to a Vice President in the analytics team.

Requirements

1-3 years in a data analytics, research, or digital analytics-focused role
The ability to manage multiple projects concurrently
Intermediate Excel expertise (data management, pivot tables, vlookups)
Communications, Data Science or Data related educations desired but not required
Knowledge of the latest social and digital analytics tools and methodologies (e.g., SEO, GEO, Google Analytics, social listening tools, audience database tools, etc.)
Knowledge of/Expertise in any or all of the following:
Website analytics tools such as Google Analytics or Adobe Analytics
Secondary databases and tools, such as Global Web Index or Morning Consult
Survey design platforms such as Qualtrics or Pollfish
Social media measurement and media monitoring tools, such as Brandwatch, Talkwalker, Netbase, Meltwater, Newswhip, or MuckRack
Python, SPSS, Stata, SAS, R or similar statistical package capabilities
Influencer analytics tools such as CreatorIQ, Traackr, or Tagger
Meta, Twitter, Google YouTube and LinkedIn Channel Analytics
Paid Media Data and Business Manager Data
AI-driven tools and technologies, such as agents

Responsibilities

Create research reports using and combining digital, social, or secondary data sets such as syndicated audience data, patient social listening, competitive auditing or influencer mapping
Support ongoing weekly, monthly, or quarterly measurement reports that help measure ROI for various clients’ communications strategies, including, but not limited to, social media and traditional media data
Develop audience personas based on data from multiple sources (social listening, syndicated, survey, search analysis etc.) to inform communications strategies and opportunities
Analyze and report findings in a way that tells a concise and clear story with the data and provides answers to the client’s main questions/objectives; Presentation of results to the account team and senior leaders
Develop relationships with account teams. This includes regular and proactive one-on-one interaction with local account teams, and direct correspondence with account teams and clients
Support account teams and clients in determining KPIs (across paid, earned, owned, and shared channels) to help track performance
Assist in new business research projects from research brief to insight generation
Consult on social listening tools/monitoring for clients
Serve as a specialist and advisor in research and analysis, to include:
Staying up to date with trends, tools, and techniques – including AI innovations – and counseling clients, account teams, and other research team members on methodologies, tools, and best practices
Developing new methodologies, reports, or product offerings to meet existing client needs and to drive new business
Determine the best methodologies and tools to use to solve client challenges and deliver impact to their business
Participate in agency Learning and Development opportunities as appropriate and as agreed upon with leadership