Research Analyst, Media Insights & Channel Strategy (Remote)

M3USA•Fort Washington, PA

2h•Remote

About The Position

We are seeking a Research Analyst with pharma or other healthcare marketing/advertising/media experience who is fascinated by how healthcare professionals (HCPs) and patients consume information, and how pharma and other healthcare marketers connect with these customers. Our work focuses on the "where", "how" and “why” of health communications, utilizing our deep syndicated datasets to analyze overall media consumption, channel preferences (digital, print, social, peer-to-peer), and the underlying attitudes that drive these behaviors. Your job will be to take this data and help pharma clients and their advertising agencies and media partners understand the most effective ways to reach their audience. You will work under the guidance of a senior lead to transform survey findings into strategic recommendations that inform omnichannel media plans and communication strategies.

Requirements

Experience: 3+ years at a media planning agency, communications consultancy, or healthcare research firm. You should be familiar with how agencies and consultants use data to justify media spend and strategy and have hands-on experience with industry-standard media planning and competitive intelligence tools such as Nielsen, MRI Simmons, Comscore, or MediaRadar.
Industry Knowledge: Understanding of the healthcare/pharma media landscape—for example, knowing the difference between point-of-care networks, professional journals, and digital peer-to-peer platforms.
Data Interpretation & Communication: Proven ability to look at audience consumption data and translate it into a "So What?" for a media buyer or brand strategist.
Technical Skills: High proficiency in Excel, Cross-tabulation platforms such as Nielsen Clear Decisions or Telmar (analysis of large datasets), and PowerPoint (visualizing strategic takeaways).
Remote Pro: Strong communication skills and the ability to work independently and proactively within a collaborative, remote team.

Nice To Haves

Direct experience with M3 MI platforms and data is a significant advantage.
Experience with data visualization/dashboard tools like Power BI, Dapresy, or Tableau.
Education in Advertising, Communications, Marketing, or a related field.

Responsibilities

Media & Channel Analysis: Extract and interpret insights from large-scale syndicated studies regarding how HCPs and patients interact with various media platforms.
Competitive advertising analysis: Mine M3 MI ad intelligence data to understand advertising investment, audience targeting and messaging strategies of customers and their competitors
Strategic Utility: Focus on the actionability of the data. You will help answer the client's core questions such as: "Which channels should we prioritize to reach this specialty, and why?"
Agency-Style Deliverables: Design and build high-quality PowerPoint presentations that move beyond simple charts to provide a "strategic POV" on media consumption and advertising trends.
Synthesis of Attitudes & Behaviors: Connect qualitative attitudes (e.g., trust in specific information sources) with quantitative behavior (e.g., frequency of use) to build a complete audience profile.
Stakeholder Support: Partner with our Sales and Service teams to ensure our insights align with the client’s broader media planning and marketing objectives.