Reputation Manager

Del-Air Heating & Air Con•Lake Mary, FL

2h•Hybrid

About The Position

DEL-AIR Heating, Air Conditioning, Plumbing, & Electrical is a rapidly growing company with seven locations serving Central Florida. The Reputation Manager drives consumer awareness and engagement via digital and traditional media for Del-Air. This role serves as a shared service to ensure Del-Air’s content marketing, public relations and social media efforts are disciplined, strategic, and coordinated. The role is the primary administrator and content manager of company web pages.

Requirements

High school diploma or equivalent required. Any combination of education, training, and experience that demonstrates the ability to perform the duties of the position may be considered.
A minimum of two years experience in a marketing, public relations, or communications role with proven experience managing social media for a business brand.
Basic understanding of SEO and keyword optimization practices.
Basic understanding of best practices of smartphone photography and proven experience with photography and mobile video recording apps.
Self-motivated and independent, with a strong sense of focus and organization.
Have obtained a valid driver’s license for at least 15 months, and able to meet FCCI auto guidelines to operate a company-owned vehicle.
Computer literate with expert knowledge in MS Office Suite – Word, Excel, PowerPoint; working knowledge of all office equipment.
Eligible to legally work in the United States.
Be at least 18 years of age.
Successfully complete a background check and drug screen.

Nice To Haves

Prior experience in the home services industry is a plus.
Familiarity with WordPress CMS a plus.
Ability to speak Spanish, preferred.
Applicable military experience will be considered.

Responsibilities

Develops and manages new and existing programs in collaboration with marketing agency partners.
Oversees and reports on the results of local social media and community marketing activities.
Works under the guidance of the Marketing Director to build integrated content marketing, public relations, and community engagement programs, manage their execution through delivery, and report monthly results.
Produces relevant, creative, entertaining, and emotionally appealing content and messaging with business objectives to execute engaging, effective, and measurably successful campaigns.
Develops content marketing and social media strategies and plans.
Concepts, edits, and produces written, visual, and video content, including writing and distributing multimedia content to grow organic traffic and consumer engagement.
Coordinates with departments and Business Unit teams to optimize messaging and communications, including social media, PR, and company websites.
Generates and executes content for consumer collateral, websites, and marketing campaigns.
Develops public relations campaigns, press releases, and associated materials.
Schedules, coordinates, tracks, and communicates content marketing and PR efforts through editorial scheduling calendars, improved planning processes, and other means.
Serves as a center of expertise on business websites, social media, public relations, and community marketing efforts.
Connects with partner agencies to generate and provide activity tracking reports, meaningful data insights, and innovative ideas.
Raises awareness of Del-Air’s leadership through coordinating B2B content marketing efforts.
Manages and urgently resolves customer concerns directly with customers, field personnel, and company management.
Tracks online ratings and rating progress monthly, for websites and profiles, such as Facebook, bbb.org, yelp, HomeAdvisor, and Google, to improve online ratings.
Assists Customer Experience team management and agents with projects as needed.
Responsible for maintaining a safe workplace and ensuring that safety is the highest priority in the workplace.
Responsible for special projects as requested by management and other duties/ responsibilities as assigned to meet the ongoing needs of the organization.
Ensure compliance with all Del-Air policies and procedures.