Remote Senior Manager, Franchise Development & Growth

EssilorLuxottica-posted 4 months ago
Remote • Atlanta, GA
Miscellaneous Manufacturing
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The Senior Manager, Sales (Growth & Franchise Development) is a remote role that is responsible for accelerating Pearle Vision's franchise expansion and maximizing market penetration. This role focuses on identifying, attracting, and onboarding franchise partners to drive sustainable system growth across North America. The successful candidate will lead end-to-end franchise development initiatives, from lead generation and pipeline management to market prioritization and deal closure while fostering a best-in-class candidate experience. Partnering cross-functionally with marketing, operations, real estate, fleet, legal, and eyecare teams, this leader will translate strategic objectives into tactical growth plans and deliver strong unit-level economics and brand amplification.

  • Execute the franchise growth strategy through consistent lead outreach, qualification, and follow-up.
  • Manage the end-to-end franchise development process including scheduling, materials delivery, compliance tracking, and documentation support.
  • Use CRM tools to maintain a live, well-organized pipeline; ensure proactive follow-ups, task completion, and documentation of candidate progression.
  • Execute market-specific plans by organizing local activations, and direct candidate targeting in priority zones as specified in the business development plan.
  • Coordinate boots on the ground activity including site visits, trade shows, store meetings, and franchise tours aligned to zone-level development goals as required.
  • Track execution milestones within key markets to ensure velocity and progress toward territory expansions across North America.
  • Serve as day-to-day contact for prospective franchisees; ensure clear communication, timely updates, consistent process flow.
  • Personally manage meeting logistics, follow-up materials, and stakeholder involvement to keep candidate journeys on track.
  • Own execution of external events from budgeting and logistics to on-site coordination to ensure brand visibility and lead capture.
  • Regularly connect with industry partners; maintain updated partner records and provide follow-up updates, communication as required.
  • Maintain franchise pipeline reports, trackers, and dashboards with up-to-date information on lead status, timing, conversion probability.
  • Deliver weekly updates on pipeline health and sales performance to leadership; flag risks and recommend mitigation actions.
  • Coordinate with finance and legal teams to ensure timely delivery and execution of all documentation and approvals.
  • Bachelor's degree in business, Sales, Marketing, or a related field (master's degree preferred).
  • Minimum of 7 years of experience in retail sales, with at least 5 years in a leadership role within the optical, MedTech, audiology or related industry.
  • Proven track record of driving sales growth and managing multiple retail locations.
  • Excellent leadership, communication, and interpersonal skills.
  • Ability to analyze data, identify trends, and make strategic decisions.
  • Proficiency in CRM and sales management software.
  • Experience working within a franchise business model.
  • Knowledge of optical products, services, and industry trends.
  • Strong negotiation and conflict resolution skills.
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