Remote - Senior Acquisition & Performance Marketing Manager

Green Dot Corporation

82d • $118,400 - $177,600

About The Position

We are looking for a Senior Acquisition & Performance Marketing Manager to lead and scale our digital acquisition efforts. This role is in service to increasing our account growth and ultimately revenue. We are looking for an experienced B2C marketing leader who can leverage customers’ insights and data to create a growth marketing strategy and execute it. This role requires a strategic, data-driven marketer with a proven track record of managing affiliate programs and other digital performance channels. You will own the strategy, execution, and optimization of acquisition campaigns, driving measurable growth and efficiency for Green Dot’s direct-to-consumer products. This role will report to the VP of the Direct-to-Consumer business unit.

Requirements

• 7-10+ years of experience in digital acquisition marketing, with strong hands-on experience managing affiliate channels.
• Demonstrated success managing multiple performance channels (e.g. affiliate, paid social, SEM, display, influencer, etc.).
• Proficiency with affiliate platforms (e.g., Impact, CJ, Cake).
• Deep understanding of performance metrics: CPA, LTV, ROAS, CTR, etc.
• Strong analytical skills with proficiency in marketing analytics platforms, attribution tools, and Excel.
• Proven ability to balance strategic planning and tactical execution in a fast-paced high growth environment.
• Excellent communication, negotiation, and project management skills.
• Previous experience in software, SAAS, or Fintech is ideal.
• Bachelor’s degree in Marketing, Business, or a related field.

Responsibilities

• Lead Green Dot’s affiliate marketing channel with full accountability for partner management, performance optimization, and growth.
• Oversee other digital acquisition channels (as needed) such as paid social, search, influencer, and emerging platforms.
• Develop and execute acquisition strategies to hit growth targets, balance efficiency (CAC/ROAS) with scale.
• Analyze performance data to improve conversion rates, reduce CAC, and maximize ROI.
• Build and nurture strong relationships with affiliate partners—from onboarding and testing to performance reviews and long-term growth.
• Own and optimize channel budgets, ensuring efficient allocation and ROI delivery.
• Create and present performance dashboards, channel forecasts, and post-campaign analysis to senior leadership.
• Work with Brand Marketing to test creative, copy, landing pages, and seasonal promotions that drive engagement and results.
• Partner with Compliance, Legal, Analytics, Product, and Brand teams to ensure seamless and compliant campaign execution.

Benefits

• Work from Anywhere model
• Inclusive and accessible hiring experience
• Commitment to diversity and fair hiring practices

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees