Remote Digital Strategy, Performance Marketing and Web Director - All TxO Locations

Texas Oncology-posted about 1 year ago
Full-time • Senior
Remote • Dallas, TX
501-1,000 employees
Hospitals
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The Remote Digital Strategy, Performance Marketing and Web Director at Texas Oncology is responsible for developing and executing comprehensive digital marketing strategies aimed at driving patient acquisition, engagement, and brand awareness. This role involves overseeing the organization's website, digital advertising campaigns, search engine optimization (SEO), and performance marketing efforts to ensure maximum online visibility and effectiveness. The director must possess a strategic mindset, strong analytical skills, and a deep understanding of digital marketing best practices, particularly in the healthcare sector.

  • Develop and implement a data-driven digital marketing strategy that aligns with the organization's business objectives and targets key patient demographics.
  • Oversee the organization's website, ensuring it is visually appealing, user-friendly, and optimized for search engines.
  • Monitor website performance, conduct regular audits, and implement improvements to enhance user experience, increase organic traffic, and drive conversions.
  • Collaborate with internal teams, including marketing, communications, and IT, to develop and implement digital advertising campaigns across various platforms, including search engines, social media, and display networks.
  • Develop and manage search engine optimization (SEO) strategies to increase organic visibility and improve search engine rankings for key keywords and phrases.
  • Monitor and analyze website and campaign performance metrics, providing regular reports and actionable insights to senior leadership.
  • Develop and implement performance marketing initiatives, including pay-per-click (PPC) advertising, retargeting, and email marketing, to drive patient acquisition and engagement.
  • Stay up to date with industry trends, best practices, and emerging technologies in digital marketing and performance measurement to continuously enhance the organization's digital presence and marketing effectiveness.
  • Manage relationships with external vendors, agencies, and partners to ensure the successful execution of digital marketing initiatives.
  • Collaborate with compliance and legal teams to ensure all digital marketing efforts adhere to healthcare regulations and industry guidelines.
  • Bachelor's degree in marketing, digital marketing, communications, or a related field.
  • Master's degree is preferred.
  • Proven experience over ten (10+) years in digital marketing, website management, and performance marketing, preferably within the healthcare industry or a related field.
  • Strong understanding of digital marketing strategies, including search engine marketing (SEM), social media advertising, email marketing, and content marketing.
  • Proficiency in web analytics tools, such as Google Analytics, and experience in analyzing data to drive actionable insights and improve performance.
  • Experience managing and optimizing websites using content management systems (CMS) and search engine optimization (SEO) techniques.
  • Strong knowledge of performance marketing tactics, including pay-per-click (PPC), retargeting, and conversion rate optimization (CRO).
  • Exceptional analytical skills and ability to use data to drive decision-making and measure the effectiveness of digital marketing efforts.
  • Proficiency in digital advertising platforms, such as Google Ads, Facebook Ads, and LinkedIn Ads.
  • Excellent project management skills, with the ability to manage multiple initiatives simultaneously and meet deadlines.
  • Strong communication and collaboration skills, with the ability to effectively work with cross-functional teams and stakeholders at all levels of the organization.
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