Relationship Advisor

San Francisco Federal Credit Union • San Francisco, CA

19d

About The Position

With an “A” health rating and solid year-over-year growth, San Francisco Federal Credit Union’s (SFFedCU) membership is now over 43,000 with assets surpassing $1.3 billion and branches located in San Francisco and San Mateo County. Continuing along it highly successful growth trajectory, SFFedCU is seeking a Relationship Advisor for our Golden Gate Branch in San Francisco. The Relationship Advisor (RA) serves as a strategic relationship leader and trusted virtual advisor, engaging members through digital and remote channels to help them achieve their financial goals with confidence and clarity. This senior-level role is designed for a digitally fluent, growth-oriented professional who excels in proactive relationship development, consultative sales, and delivering exceptional member experiences across virtual platforms. As a key driver of the Credit Union’s transformation into a Virtual Banking model, the RA plays a pivotal role in bridging digital service and sales. This individual partners cross-functionally with Business Development, Marketing, and Product teams to optimize lead conversion, deepen member relationships, and drive adoption of digital financial solutions. With a strong focus on member-centricity, innovation, and performance, the RA leads initiatives that enhance engagement, increase wallet share, and contribute to long-term member loyalty. This position demands a high level of autonomy, strategic thinking, and influence, serving as both a relationship expert and a digital ambassador for the Credit Union’s evolving service model.

Requirements

• Minimum 5–7 years of progressive experience in banking, financial services, or digital sales, with a proven track record in relationship management and consultative selling.
• Demonstrated success in strategic lead generation, pipeline management, and multi-product cross-selling across digital channels.
• Proven experience in a senior-level role such as Senior Relationship Manager, Digital Banking Consultant, or Virtual Financial Advisor.
• Deep expertise in consumer lending, deposit products, and digital banking platforms, with the ability to translate complex financial solutions into member-friendly guidance.
• Advanced proficiency in CRM systems, data analytics tools, and digital engagement platforms; strong command of Microsoft Office Suite and virtual collaboration tools.
• Exceptional communication, presentation, and negotiation skills, with the ability to influence outcomes and build trust across diverse member segments.
• Strong analytical mindset with experience using performance data to drive decisions, optimize engagement strategies, and improve conversion rates.
• Highly self-motivated, goal-oriented, and adaptable to fast-paced, evolving digital environments.
• Demonstrated leadership in mentoring peers, contributing to team development, and supporting organizational transformation initiatives.
• Strategic Sales Leadership: Drives growth through data-informed outreach, consultative selling, and high-performance pipeline management.
• Strong knowledge of financial products including investments, lending, and insurance.
• Member Advocacy: Builds deep trust by understanding member goals and delivering personalized, value-driven financial solutions.
• Digital Expertise: Champions digital tools and platforms to enhance member experience and streamline service delivery.
• Familiarity with regulatory requirements and compliance standards
• Cross-Functional Collaboration: Partners effectively across departments to align campaigns, share insights, and deliver cohesive member journeys.
• Analytical Acumen: Interprets data trends and member behavior to refine strategies and improve outcomes.
• Change Agent: Leads through transformation, embracing innovation and driving adoption of new technologies and processes.
• Mentorship & Influence: Supports team development through coaching, knowledge sharing, and modeling best practices.

Nice To Haves

• Preferred qualifications include Series 7 License and/or NMLS ID.
• Bachelor’s degree in Business, Finance, Marketing, or related field required; advanced degree or professional certifications (e.g., CFS, CRCM, CFMP) preferred.

Responsibilities

• Lead proactive member engagement through strategic outreach across digital channels (phone, video, email, chat), cultivating high-value relationships and identifying opportunities for financial growth.
• Deliver personalized financial consultations that uncover complex member needs and present tailored, multi-product solutions aligned with life goals and financial wellness.
• Drive performance excellence by consistently exceeding sales targets in lending, deposits, and cross-sell metrics, while mentoring peers on best practices and consultative techniques.
• Own and manage a dynamic sales pipeline within CRM, leveraging data insights to track conversion rates, identify trends, and refine outreach strategies for maximum impact.
• Re-engage dormant relationships through targeted outreach campaigns, revitalizing member interest in underutilized products and services.
• Champion SFFedCU’s digital transformation, promoting adoption of online and mobile banking tools and enhancing member confidence in virtual financial services.
• Act as a strategic advisor, conducting holistic financial reviews and positioning SFFedCU’s products as solutions to long-term financial goals.
• Deliver a high-touch, omnichannel experience, ensuring consistency, empathy, and professionalism across all digital interactions.
• Design creative financial solutions that deepen member loyalty, increase wallet share, and support retention initiatives.
• Resolve complex member issues with urgency and ownership, modeling service excellence and reinforcing trust in the Credit Union’s virtual service model.
• Support digital onboarding and product fulfillment, including account openings, loan applications, and service setup, while ensuring a seamless member journey.
• Leverage performance analytics to identify engagement gaps, refine sales tactics, and contribute to continuous improvement of digital service delivery.
• Act as a senior liaison across Digital Sales, Business Development, Lending, Marketing, and Product teams to drive lead conversion, campaign execution, product positioning, and member engagement.
• Mentor junior team members, sharing expertise in digital relationship management and contributing to a culture of growth, innovation, and member-centricity.
• Contribute to strategic initiatives that advance SFFedCU’s Virtual Banking model, including process optimization, technology adoption, and member experience enhancements.
• Perform other leadership duties as assigned, supporting departmental goals and organizational priorities.

Benefits

• The compensation package includes an excellent benefits program including health insurance plans, generous PTO, 401(k) Plan, profit sharing, competitive base, bi-annual bonuses, as well as tuition reimbursement.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 51-100 employees