Regional Vice President of Strategic Initiatives | PAM Health

PAM Health Corporate Office•Enola, PA

16d

About The Position

The Regional Vice President of Strategic Initiatives directs the referral development efforts of a team of Physician Navigators and Clinical Navigators, provides supervision and training for hospital-based staff who have marketing, case finding and relationship management responsibilities, and implements system and market-specific initiatives to support and achieve organizational goals. ( Travel requirement is upwards of 80%).

Requirements

Must possess a baccalaureate degree from an accredited college or university; equivalent experience and clinical training may be substituted.
Minimum of five years of progressive experience in healthcare sales/marketing; previous management experience helpful.
Team player with effective coaching and training skills to lead and motivate staff
Strong interpersonal skills; proven relationship management skills with physicians, staff and referral sources
Good written and verbal communication skills, with experience utilizing MS Word, MS Excel and PowerPoint software programs; effective decision making skills; ability to understand and produce usable data for marketing response to community needs
Aptitude to learn and understand PAM Health service offerings, programs and data management tools for positioning system services
Effective problem solver with ability to think outside-the-box to find solutions for customers
Ability to work in an unstructured setting
Self-motivated
Experience or aptitude to learn and understand PPS guidelines for reimbursement and marketing purposes

Responsibilities

Demonstrates the ability to lead and motivate staff (Clinical Navigators and Physician Navigators) to achieve organizational goals.
Serves at the primary Navigator for referral sources and for physicians.
Assists in the development of market-specific strategies to support strategic plans and goals.
Monitors daily, weekly, monthly and year-to-date trends (referral patterns from physicians, facilities and acute care discharge planners), stays abreast of market competition and adjusts case finding strategies to maximize staff resources and facilitate patient admissions. Provides monthly updates and communicates regularly with management to ensure strategies align with system goals.
Conducts needs assessment surveys with key stakeholders (Community, patients, families, physicians, referral sources and PAM Health Board) to identify service needs and opportunities for program development. Documents feedback on Upshot.
Sets expectation for staff to offer exemplary customer service.
Develops and coordinates initial and ongoing sales training for Clinical Navigators and Physician Navigators to effectively transfer learning objectives and ensure a high level of customer service and satisfaction with referral sources.
Conducts bi-weekly marketing meetings with Clinical Navigators and Physician Navigators to ascertain market trends and evaluate key initiatives.
Provides direct and/or indirect supervision, coaching, counseling, and performance appraisal for Clinical Navigators and Physician Navigators. Trains staffs to be effective in presentation, tours, and community outreach as needs are identified. Also provides back-up for Physician Navigators and Clinical Navigators as necessary.
Provides in-service training and consultation to system staff on marketing efforts upon request. Communicates continually with management about marketing-related needs and activities.
Directs facility marketing initiatives and referral finding strategies. Works collaboratively with Admissions to facilitate the referral process. Assists in providing options to referral sources for all denials. Assures all processes are followed according to plan and reports are filed in a timely manner.
Demonstrates understanding of service offerings and facility capabilities and limitations; demonstrates an understanding of competitors' services and compares and contrast those with related PAM Health products and services.
Trains staff to be effective in presentation, tours, and community outreach as needs are identified.
Provides regular and timely information about PAM Health’s services to referral sources and the community through in person visits, presentations, tours, conferences and health screenings.
Responds to and coordinates Navigators' requests for in-service presentations to key referral or community groups and involves facility staff in making presentations in their areas of expertise.
Insures that staff responds to inquiries made directly to the facility in a courteous and timely manner and facilitates follow-up by the appropriate Navigator.
Coordinates facility based in-services and events for referral source and community groups within time frames outlined in the marketing plan in a professional and courteous manner.
Coordinates facility tours, involving facility staff and Navigators, as appropriate, according to the tour protocol, in a professional and courteous manner.
Identifies opportunities for development of new services and program offerings, including new locations. Conducts market research to determine program feasibility.
Understands basic business principles (e.g., profit/loss, cost benefit, general finance, and return on investment). Assists with feasibility studies and program development activities as requested.
Identifies and implements marketing and staff education strategies and plans for approved new programs. Assesses effectiveness of such plans and modifies plans as necessary.