Regional Vice President of Communications and External Affairs

Prime Healthcare Management Inc•Chicago, IL

1d•$165,000 - $190,000

About The Position

Prime Healthcare is an award-winning health system headquartered in Ontario, California. Prime Healthcare operates 51 hospitals and has more than 360 outpatient locations in 14 states providing more than 2.5 million patient visits annually. It is one of the nation’s leading health systems with nearly 57,000 employees and physicians. Eighteen of the Prime Healthcare hospitals are members of the Prime Healthcare Foundation, a 501(c)(3) not-for-profit public charity. Prime Healthcare is actively seeking new members to join our corporate team! The Regional Vice President of Communications and External Affairs is a corporate and regional executive leader responsible for the planning, development and execution of the organization's strategic communications and public relations to advance the mission and organizational goals through effective messaging, media relations, crisis communication, employee engagement, advocacy, and stakeholder outreach. This leadership position is one of the key representatives of Prime Healthcare with internal and external stakeholders. Works closely with Government Relations and is responsible for the development and deployment of all corporate communications, including investor related communications and presentations, media relations and PR/ community engagement activities for Prime Healthcare including internal and external communications, executive communications, PR and media relations, crisis communications, corporate advocacy, Prime Healthcare Foundation activities, online and social media strategy. This leader works with Corporate and Regional leadership and hospital leadership to advance the company’s mission and strategic goals. Working closely with Prime Executive Leadership, this position serves as the primary spokesperson for Prime Healthcare in the Region. For more details on duties and responsibilities of our Regional Vice President of Communications and External Affairs, please see below: Builds and helps champion a world-class Prime Healthcare communications and PR program in conjunction with the Prime Executive Team that advances the strategic goals of Prime, including the growth initiatives that successfully increase awareness, understanding and utilization of the hospital and health system services and confidence in the Prime Healthcare brand. Creates and implements communications and media campaigns that positively position Prime, using earned and paid media. With other senior leaders, assist with communicating Prime’s strategy, growth prospects, and financial performance to investors and analysts. Maintains a proactive internal communications program for Prime leadership and staff, along with a proactive media relations program, enhancing the Prime Healthcare reputation and brand for internal audiences and external stakeholders across the nation. Provides the leadership for Prime hospitals, utilizing data along with other intelligence, to develop and implement strategic marketing, communications, and business development plans to grow profitable volume. Participates as an active member of the Acquisition Team. Develops and implements the communications, PR, advocacy, and media strategy for new acquisitions. Serves as Corporate spokesperson with the media and assists the hospitals in critical PR situations, working with Prime Legal team members, local hospital leadership and communications staff. Works with government officials, policymakers, and other stakeholders to advocate for Prime Healthcare’s interests and objectives. Effectively serve as a positive representative “ambassador” for Prime Healthcare. Oversees and drives web, digital and social media strategies; helps create and set the tone forPrime’s creative direction, including advertising and branding. Annually develops goals and objectives for the Corporate team and establishes and implements protocols and procedures for continuous quality improvement in communications and public relations programs. Guides and oversees budgeting on an annual basis for the hospitals, ensuring adherence. Collaborates with HR, Legal, Finance, and Patient Experience on labor relations communications, recruitment strategies and advertising, ESG reporting, internal communications, reputation management and more, as required. Additional duties as required, including but not limited to senior leadership support and presentations, executive communications and speech writing, Prime Healthcare Foundation/Dr. Prem Reddy Family Foundation, and other activities as assigned.

Requirements

Bachelor’s degree in Journalism, English, Communications, Public Relations, Marketing or related field.
Minimum of 10 years of progressive leadership experience in healthcare communications or public affairs, with experience in large, complex health systems preferred.
A successful track record of effectively communicating with senior level executives, board members, physician leaders, elected officials, and key community stakeholders.
Experience and knowledge in effectively leading and executing corporate and regional-level communications, executive communications, crisis communications, media relations and public relations, as well as labor related communications.
Strong understanding of healthcare operations, regulatory environment, and public policy issues affecting hospitals and health systems.
Experience and knowledge in government relations and working with elected officials and key stakeholders.
Highly developed organizational, communication, planning and leadership skills; diplomatic with the ability to build positive relationships across the health system.
Excellent writing skills; creativity a plus
Excellent coaching and mentoring skills to ensure an effective Corporate and hospital communications team.

Nice To Haves

Experience leading regional or multi-site communications in a matrixed healthcare system.
Background in managing service line transitions, hospital consolidations, labor relations, or high-profile legal/regulatory cases.
Deep understanding of health equity, community health partnerships, and stakeholder engagement.
Experience with investor relations
Connections, or experience working with, national news media in key markets (LA, NYC, Midwest)
Master’s degree in Communications, Public Relations, English, Marketing, Journalism

Responsibilities

Builds and helps champion a world-class Prime Healthcare communications and PR program in conjunction with the Prime Executive Team that advances the strategic goals of Prime, including the growth initiatives that successfully increase awareness, understanding and utilization of the hospital and health system services and confidence in the Prime Healthcare brand.
Creates and implements communications and media campaigns that positively position Prime, using earned and paid media. With other senior leaders, assist with communicating Prime’s strategy, growth prospects, and financial performance to investors and analysts.
Maintains a proactive internal communications program for Prime leadership and staff, along with a proactive media relations program, enhancing the Prime Healthcare reputation and brand for internal audiences and external stakeholders across the nation.
Provides the leadership for Prime hospitals, utilizing data along with other intelligence, to develop and implement strategic marketing, communications, and business development plans to grow profitable volume.
Participates as an active member of the Acquisition Team. Develops and implements the communications, PR, advocacy, and media strategy for new acquisitions.
Serves as Corporate spokesperson with the media and assists the hospitals in critical PR situations, working with Prime Legal team members, local hospital leadership and communications staff.
Works with government officials, policymakers, and other stakeholders to advocate for Prime Healthcare’s interests and objectives. Effectively serve as a positive representative “ambassador” for Prime Healthcare.
Oversees and drives web, digital and social media strategies; helps create and set the tone forPrime’s creative direction, including advertising and branding.
Annually develops goals and objectives for the Corporate team and establishes and implements protocols and procedures for continuous quality improvement in communications and public relations programs. Guides and oversees budgeting on an annual basis for the hospitals, ensuring adherence.
Collaborates with HR, Legal, Finance, and Patient Experience on labor relations communications, recruitment strategies and advertising, ESG reporting, internal communications, reputation management and more, as required.
Additional duties as required, including but not limited to senior leadership support and presentations, executive communications and speech writing, Prime Healthcare Foundation/Dr. Prem Reddy Family Foundation, and other activities as assigned.

Benefits

Prime Healthcare offers competitive compensation and a comprehensive benefits package that provides employees the flexibility to tailor benefits according to their individual needs.
Our Total Rewards package includes, but is not limited to, paid time off, a 401K retirement plan, medical, dental, and vision coverage, tuition reimbursement, and many more voluntary benefit options.
Benefits may vary based on employment status, i.e. full-time, part-time, per diem or temporary.
A reasonable compensation estimate for this role, which includes estimated wages, benefits, and other forms of compensation, is $165,000.00 to $190,000.00 on an annualized basis.
The exact starting compensation to be offered will be determined at the time of selecting an applicant for hire, in which a wide range of factors will be considered, including but not limited to, skillset, years of applicable experience, education, credentials and licensure.
The company is dedicated to empowering its staff with a comprehensive, competitive benefits package, allowing them the freedom to customize their benefits to fit their unique needs.
Our abundant resources, programs, and voluntary options serve as a foundation for individual growth and well-being.
Learn more here: https://www.primehealthcare.com/benefitsthatmattermost/

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