Regional Sales Trainer IV

Lennox International•Phoenix, AZ

39d•$100,000 - $131,250•Remote

About The Position

The Regional Sales Trainer (RST) plays a critical role in driving sales effectiveness across Lennox's direct-to-dealer channel. You'll design, deliver, and continuously improve training programs for internal sales teams and dealer partners. This includes onboarding new hires and customers, reinforcing the Lennox Signature Sales Model, and collaborating with marketing, product, and leadership teams to create impactful, insight-driven content.

Requirements

Bachelor's degree in Business, Marketing, or related field (preferred).
5+ years of B2B sales experience; HVAC industry experience strongly preferred.
Proven success in sales training, coaching, or enablement roles.
Strong understanding of consultative and value-based selling models.
Excellent facilitation, presentation, and communication skills.
Ability to build trust, influence without direct authority, and motivate diverse teams.
Highly organized with the ability to manage multiple projects and training calendars.
Comfortable with frequent travel (approx. 30%).

Responsibilities

Develop and deliver training for Territory Managers, Inside Sales Reps, Field Technical Consultants, and Retail Store teams.
Conduct onboarding for new hires and reinforce adoption of the Signature Sales Model through coaching, workshops, and ride-alongs.
Teach core selling skills: outbound calling, prospecting, objection handling, consultative selling.
Partner with technical teams to integrate sales and technical training for Comfort Advisors and Service Technicians.
Collaborate with District and Territory Managers to identify dealer training needs and deliver tailored programs.
Facilitate onboarding product training for new customers and support dealer growth initiatives.
Deliver training in-person and virtually, focusing on sales process mastery, equipment differentiation, and customer experience.
Develop weekly sales insights for Territory Managers to share with dealers.
Create training tools, presentations, and digital resources in partnership with Marketing and Product teams.
Maintain a regional training calendar aligned with corporate priorities.
Conduct ride-alongs to observe dealer interactions and provide coaching.
Share feedback with leadership on training needs, sales trends, and execution gaps.
Use performance data and KPIs to measure training impact and refine programs.
Integrate best practices from the HVAC and B2B sales industry.
Support adoption of new sales technologies and CRM tools.