The primary responsibility of the Regional Sales Manager is to expand market share within the trade channel by selling through wholesale distributors, overseeing, where appropriate, manufacturers representatives’ and/or Territory Managers’ activities, and executing sales and marketing directives for the full line of DiversiTech channel-appropriate products in assigned region(s). This position involves direct participation in the sales process, overseeing the sales plan, managing, where appropriate, the manufacturer’s representative network and/or Territory Managers, and achieving revenue and margin goals. The Regional Sales Manager will also influence product mix and expanding product lines by suggesting product needs and identifying marketing opportunities to DiversiTech Product Line Managers. This position is accountable for overseeing the sales process, management, value validation, and revenue outcomes for each assigned strategic account. This role involves utilizing the DiversiTech Account Management Sales process, incorporating the Keep, Convert, Grow (KCG) opportunity management pipeline. Additionally, the Regional Sales Manager is responsible for establishing and nurturing new customer relationships, as well as strengthening existing customer relationships, which are crucial steps in expanding the business.