Regional Sales Manager

About the position

We are seeking a dynamic and results-driven Regional Sales Manager to lead and grow our wholesale channel within our South Atlantic region for our doors organization, representing Therma-Tru, Larson, and Fypon brands. This role is responsible for managing a team of Territory Managers, driving sales performance, and executing strategic initiatives that align with company goals. The ideal candidate is a strong people leader with a passion for coaching, business development, and customer engagement. You will have experience managing at least $75M in annual sales, knowledgeable of 2-step distribution and pro-dealer channels, and have represented multiple products.

Responsibilities

• Translate national sales strategies into actionable regional business plans, budgets, and performance targets.
• Provide accurate sales forecasts and contribute to operational planning efforts.
• Lead, coach, and develop a team of Territory Managers to achieve sales and market share goals.
• Foster a culture of accountability, collaboration, and continuous improvement.
• Support hiring, onboarding, and performance management of regional team members.
• Drive regional sales growth by identifying new business opportunities and supporting Territory Managers in market expansion efforts.
• Collaborate with National Account Managers to align on customer strategies and sales plans.
• Build and maintain strong relationships with key customers and prospects.
• Foster strong relationships with customer regional sales leaders.
• Support the team in cultivating relationships and closing deals.
• Manage the regional sales budget and report on sales activity, pipeline development, and future opportunities.
• Monitor key performance indicators such as revenue, profitability, market share, and product mix.
• Serve as the primary escalation point for issues raised by Territory Managers.
• Keep senior leadership informed of major developments, including competitive activity and market trends.
• Represent the company at tradeshows, customer events, and industry functions to enhance visibility and build relationships.

Requirements

• 8-10 years of territory sales management experience in the building materials products or consumer durable goods industries.
• 5+ years successful leadership experience and a track record of coaching, developing and mentoring talent.
• Experience and knowledge of the Wholesale Distribution and Pro-Dealer Business/Channel.
• Proven experience in strategically growing a sales territory and developing business plans with customers.
• Excellent communication and interpersonal skills (written, presentation, and one on one).

Nice-to-haves

• Bachelor's degree in Business or Sales / Marketing.
• Strong planning, organizing and change management capabilities.
• Background working with home centers and/or specialty dealers.
• Experience in residential doors category (e.g. interior/exterior doors, storm doors, or related building products).

Benefits

• Comprehensive health plans.
• Market-leading 401(k) program with a company contribution.
• Product discounts.
• Flexible time off benefits (including half-day summer Fridays per policy).
• Inclusive fertility / adoption benefits.