Regional Sales Manager – Western United States
About The Position
The Regional Sales Manager is a senior commercial leader accountable for multi-business revenue growth, leadership of leaders, and scalable sales execution across the Western United States. This role translates enterprise growth targets into regional strategies and operating systems, ensures pipeline health, enforces pricing and margin discipline, and drives predictable growth across diverse markets and product lines. This position is well-suited for a proactive, future-focused, entrepreneurial sales leader who is comfortable operating with some ambiguity, exercising sound judgment, and shaping strategy while maintaining ownership of direction and outcomes. Success requires confidence, vision, influence, and the ability to motivate others while building disciplined, repeatable systems for growth.
Responsibilities
- Deliver 10–20% annual regional revenue growth.
- Achieve 15–25% of bookings from new customers while maintaining retention and expansion.
- Protect pricing integrity and gross margin through disciplined commercial execution.
- Ensure growth is pipeline-driven, not backlog-dependent.
- Maintain 3–5x forward pipeline coverage across all business lines.
- Achieve forecast accuracy within ±5–10%.
- Improve win rates and conversion year-over-year through strong opportunity qualification.
- Drive transparency and accountability through consistent pipeline hygiene.
- Lead and develop sales leaders who consistently coach, motivate, and elevate performance.
- Ensure 90%+ of sellers achieve quota annually.
- Establish a motivational, optimistic leadership tone that drives engagement and accountability.
- Identify and develop ready-now or ready-soon successors for critical leadership roles.
- Increase revenue per seller year-over-year.
- Reduce sales cycle time by 10–20%.
- Maintain sales attrition below 10%.
- Align sales capacity investments with market demand and ROI expectations.
- Improve deal quality and win rates without margin degradation.
- Actively govern non-standard or higher-risk deals.
- Reduce post-sale pricing, scope, and execution disputes through disciplined deal reviews.
- Enforce a common regional sales operating system with 95%+ CRM compliance.
- Lead consistent weekly and monthly operating cadences that drive action and improvement.
- Use clear scorecards to promote accountability and continuous performance improvement.
- Retain 95%+ of strategic accounts annually.
- Personally engage in key customer relationships and high-impact opportunities.
- Strengthen sales-to-operations handoffs to reduce post-sale escalations.
Benefits
- Comprehensive medical, dental, and vision insurance
- 401(k) with company match
- Paid vacation, holidays, and sick time
- Company-paid life and disability insurance
- Employee Assistance Program (EAP)
- Leadership development and sales enablement programs
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
251-500 employees
