Regional Sales Manager-Heavy Equipment
About The Position
The company is seeking a Regional Sales Manager to lead and grow a high-performing sales organization across Southern and Central California. This role oversees more than 20 Rental Sales Representatives across 9 locations, from Fresno to Indio. The Regional Sales Manager will set the strategic direction for the territory, elevate sales performance, and drive profitability while delivering an unmatched customer experience. This is a pivotal leadership opportunity for a seasoned rental industry professional ready to shape a region, inspire a winning team, and build on momentum during an exciting growth period.
Requirements
- Bachelor’s degree required.
- 10+ years of experience in the heavy equipment rental industry.
- Demonstrated success leading high-performing sales teams.
- Strong knowledge of construction equipment and rental market dynamics.
- Must reside within commuting distance of the Los Angeles/Inland Empire region.
- Willingness to travel throughout the territory, including occasional overnight travel (up to 25%).
Responsibilities
- Develop & Execute Strategy: Build and implement impactful sales strategies to expand market share, accelerate growth, and enhance customer satisfaction.
- Lead & Inspire: Coach, mentor, and motivate a team of 20+ rental sales representatives through performance management, ride-alongs, and structured development programs.
- Drive Performance: Monitor key sales metrics, champion CRM adoption, enforce accountability, and cultivate a results-driven culture.
- Cross-Functional Collaboration: Partner closely with marketing, operations, and other divisions to maximize opportunities and deliver cohesive customer value.
- Market Expertise: Use industry data and analytics to identify trends, guide rental fleet planning, and ensure competitive positioning.
Benefits
- Competitive base salary starting at $150,000 + quality commission program and corporate bonus potential
- Profit Sharing Program
- 401(k) plan
- Medical, dental, and vision plans
- Health & dependent care FSA options
- Employee Assistance Programs & wellness initiatives
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Number of Employees
101-250 employees
