Regional Sales Manager - Commercial Products

BISSELL Homecare•Grand Rapids, MI

About The Position

Candidates must be based in Las Vegas, NV, Phoenix, AZ, or other major cities in the region. The Regional Sales Manager will support the BISSELL Commercial business in the Western US by executing sales plans in partnership with commercial distributors and large-scale end users. This role has direct account management responsibility for assigned customers and works closely with Vertical Teams to develop and execute end-user programs. The position also includes a strong business development focus, identifying and pursuing new end-user opportunities, expanding relationships within existing accounts, and driving incremental growth. Additional responsibilities include implementing customer-specific marketing initiatives and supporting the development and growth of eCommerce and direct-to-end-user sales channels.

Requirements

Bachelor’s degree or equivalent sales experience of 7+ years
General Business, Marketing, etc.
7–10 years of progressive sales experience, including experience managing distribution partners, developing strategic account plans, and leading complex sales negotiations.
Demonstrated success in growing revenue through strategic account development
Experience collaborating with cross-functional teams to drive go-to-market initiatives
Excellent communication skills, the ability to process information and ask meaningful questions to gain a deeper understanding of customers’ business.
Strong financial acumen
Above average computer skills working in Microsoft programs
Experience with a web-based CRM tool
Ability to function as a field manager facilitating processes and performance among disparate functional departments and outside resources

Responsibilities

Own regional revenue and profitability targets, developing strategies to achieve growth objectives while protecting margin.
Develop and execute regional growth strategies to expand market share across Janitorial, Hospitality, MRO, and Healthcare verticals.
Provide strategic direction to distributor and manufacturer representative partners to align resources and accelerate regional growth.
Prospect, qualify, and develop new end‑user accounts, converting opportunities into pilots, programs, and long‑term customer relationships.
Effectively leverage manufacturer representative partners to accelerate revenue growth and new business development with prioritized distribution partners.
Generate leads and identify new opportunities through distributor events, trade shows, and regional meetings.
Lead impactful in‑person product demonstrations and support pilots to accelerate end‑user adoption of BISSELL Commercial solutions.
Build strong relationships with distributor sales teams and National Account Managers (NAMs) to create and maintain an active, qualified pipeline.
Negotiate favorable commercial terms with distributors that position the company for sustainable growth and long‑term partnership.
Deliver actionable insights and recommendations that help distributor partners improve category performance and end‑user adoption.
Communicate clear value propositions and growth opportunities to all levels of distributor organizations.
Maintain accurate and timely CRM data, ensuring opportunities, pipelines, and account activity are properly documented.
Build, manage, and maintain an active new‑business pipeline that aligns with growth objectives.
Deliver accurate forecasts and proactively align demand planning and inventory with distribution partners.
Collaborate cross‑functionally with marketing, product management, supply chain, and finance to support regional growth initiatives and program execution.
Perform additional duties as assigned, including occasional lifting of product packages.