Regional Sales Manager – Foodservice (West Coast – AZ & CO)

Cerelia Bakery Canada LP

1d•Remote

About The Position

Cerelia is a global leader in ready-to-bake and ready-to-eat doughs, proudly serving customers across North America, Europe, and Asia with high-quality products that operators and food lover’s trust. As experts in dough and batter, Cerelia produces a wide range of items—including rolled and pizza dough, cookies, crepes, pancakes, pastries, waffles, and clean-label options—sold through foodservice, retailers, industrial partners, and private label programs. With cutting-edge production capabilities, more than 40 years of know-how, and a deep commitment to sustainability and innovation, Cerelia combines global strength with a “small-town” passion for partnership, product quality, and culinary creativity. If you love chasing new business, thrive on turning relationships into long-term partnerships, and have a genuine love for great food—this role is built for you. Cerelia is seeking a results-driven Regional Sales Manager – West to accelerate foodservice sales growth across the Western U.S. You’ll hunt for new opportunities, strengthen strategic accounts, and help bring best-in-class bakery solutions to customers who value quality, consistency, and innovation.

Requirements

Minimum 3 years of food industry sales experience, ideally foodservice (national accounts, convenience, etc.).
Strong experience managing distributor and broker relationships.
Proven record of consistently meeting or exceeding sales targets.
Analytical mindset: able to assess data, develop insights, and translate them into actionable strategies.
Excellent communicator with strong customer service skills.
Acts with integrity and upholds high ethical standards.
Confident decision-maker with sound judgment and collaborative instincts.
Highly organized, self-directed, and committed to continuous improvement.
Strong communication, presentation, negotiation, and influencing skills.
Creative, adaptable, and solutions-oriented in partnership with internal and external teams.
Motivates and encourages others to achieve excellence.
Bachelor’s degree in a related field, or equivalent professional experience.
3–5 years of foodservice sales experience and/or private brand experience.
Strong verbal and written communication skills.
Excellent phone, presentation, and customer relationship skills.
Proficiency in Microsoft Office, CRM systems, and sales software.
Strong negotiation and problem-solving abilities.

Responsibilities

Drive new business growth within foodservice by identifying new opportunities and expanding existing accounts.
Develop and execute a regional sales strategy that meets and exceeds revenue goals.
Build and grow relationships with key accounts, distributors, channel partners, and brokers.
Collaborate with distributor and broker partners to optimize sales performance.
Provide market insights and recommendations related to product positioning, pricing, and promotional strategy.
Maintain accurate sales reports, forecasts, and pipeline updates to support regional and national planning.