Regional Sales Manager - Distribution

Pressed•Culver City, CA

About The Position

The Regional Sales Manager, Distribution (RSM) is responsible for leading Pressed Juicery’s route-to-market execution across assigned DSD partners in the West, with a primary focus on Los Angeles. This role owns the performance of Pressed’s distributor partners and is accountable for delivering results in market. This role works side-by-side with distributor leadership and frontline sales teams—and independently in the market—to proactively identify execution gaps, open priority accounts, solve problems, and elevate overall distributor performance. Success also reflects how results are achieved: through disciplined execution, proactive problem-solving, clarity of direction, and solution-oriented leadership.

Requirements

7+ years of beverage industry experience in Direct Store Distribution (DSD), distributor management, or field sales roles.
Proven success driving distribution growth, SKU expansion, velocity, and revenue through DSD partners.
Strong understanding of DSD route-to-market models, incentives, and execution dynamics.
Experience working across grocery, natural, and foodservice channels.
Highly effective in the field with the ability to open accounts and influence outcomes directly.
Strong analytical skills with ability to translate data into clear actions.
Solution-oriented, proactive, and disciplined in follow-through.
Willingness to spend significant time in market/traveling (3+ days per week).
Must be legally authorized to work in the United States without restriction.

Nice To Haves

Ideally, knowledge and history of success in the refrigerated juice/produce category.

Responsibilities

Distributor Execution & Performance Management
Own day-to-day performance of assigned DSD partners, holding them accountable to Pressed standards and core commercial KPIs (outlets, SKUs, VPO, revenue).
Lead annual business planning and regular business reviews, route rides, and in-market work-withs to assess execution quality, identify gaps, and drive corrective action.
Proactively identify barriers to execution (distribution gaps, SKU voids, pricing issues, rep focus) and bring forward informed, executable solutions.
Build trusted relationships with distributor ownership/leadership, and frontline sales managers through consistency, credibility, and follow-through.
Market Execution & Account Development
Spend 3+ days per week in the market, working with distributor sales teams and independently calling on targeted A-level accounts.
Open new priority accounts and expand distribution within existing customers, particularly where distributor execution requires added focus.
Drive SKU expansion, shelf placement, and cold availability through strong in-store presence and insight-driven selling.
Ensure Pressed standards are met across assortment, pricing, shelf condition, merchandising, and brand presentation.
Route-to-Market Enablement & Capability Building
Train and coach distributor sales representatives on Pressed’s brand story, portfolio, target accounts, and selling priorities.
Reinforce clear expectations around Pressed’s priorities and executional standards.
Partner with distributor leadership to improve focus, capability, and consistency across routes and distribution centers.
Act as a challenger-style partner—teaching, reframing, and influencing distributor teams to drive better outcomes.
Reporting, Insights & Cross-Functional Coordination
Track and report performance against core KPIs, providing clear visibility into wins, gaps, and trends.
Share market insights with Sales, Marketing, and Commercial Activation teams to inform programs and priorities.
Coordinate with internal teams to resolve supply, pricing, promotional, or operational issues impacting distributor success.
Maintain disciplined communication and follow-through to ensure issues are resolved and execution improves over time.