Regional Sales Lead - Pacific Northwest

Halter • Washington, DC

115d • $170,000 - $170,000

About The Position

Ever dream about playing cowboy/cowgirl but also being in the tech industry? Look no further than Halter! As the leading provider of virtual fencing technology, Halter is on a mission to enable 50% of the world’s landmass to be more productive and sustainable. This role leads a team that is the tip of the spear when it comes to being boots on the ground in your territories. As a Regional Sales Lead at Halter, you will serve as a regional leader responsible for both individual territory performance and broader team success. This hybrid role combines frontline sales execution with people leadership—supporting, coaching, and driving accountability across a team of up to four Territory Managers. You’ll be directly responsible for your own commercial territory while helping scale our business and customer success throughout your region. This is a key leadership position focused on turning high-potential Territory Managers into top performers while fostering a culture of excellence, discipline, and customer impact. Your day-to-day could include being on horseback helping customers gather their cattle, on a side-by-side traversing their pastures talking about how Halter could benefit their pastures, or attending industry events like CattleCon or your local Livestock Association meetups. You are a people leader, leading your team by example and from the front.

Requirements

• 4+ years in sales, with at least 1 year of experience in a formal or informal leadership role.
• Strong understanding of cattle operations, pasture-based grazing, or rural agriculture.
• Demonstrated success in pipeline generation, closing deals, and managing long sales cycles.
• Prior experience mentoring teammates or leading customer-facing field teams.
• Willingness to travel frequently throughout your region.

Responsibilities

• Lead and Coach Your Team
• Set the standard for performance by leading from the front.
• Provide hands-on coaching and clear feedback to drive Territory Manager success.
• Foster a high-performing, supportive, and accountable team culture.
• Own Regional Performance
• Manage both your own and your region’s sales targets.
• Set high standards, track inputs, and consistently deliver results.
• Encourage your team through challenges and maintain a culture of excellence.
• Generate and Close New Business
• Prospect through outbound efforts—driving up ranch driveways, attending cattle auctions, and meeting with Livestock, Cattlemen's, and Stockmen’s Associations.
• Field inbound leads and prioritize high-impact sales activities.
• Conduct in-field sales—meeting with producers at kitchen tables, on horseback, or in pastures to demonstrate Halter’s value.
• Expand Existing Accounts
• Identify growth opportunities within current accounts.
• Work to expand product adoption, building long-term value for ranchers and Halter.
• Manage Pipeline & Sales Targets
• Manage today’s deals while building a strong pipeline for future months.
• Qualify leads rigorously and maintain a disciplined approach to sales forecasting.
• Customer Account Management
• Build lasting relationships that extend beyond the sale.
• Ensure smooth handoff to onboarding teams while staying engaged to support customer success.
• Own the full customer experience during onboarding and deployment, advocating for their success.
• Territory Ownership & Stakeholder Engagement
• Treat your territory as your business—ensuring no opportunity or stakeholder is overlooked.
• Build relationships with local, state, and federal agencies, agricultural groups, and key influencers.
• Gather Field Learnings & Feedback
• Serve as the voice of your customers within Halter.
• Provide actionable insights to improve products and processes.
• Collaborate Across Teams
• Work cross-functionally to resolve customer issues quickly and effectively.
• Partner with internal teams to ensure customers in your region feel fully supported.
• Represent Halter at Industry Events
• Attend relevant industry and Halter events to generate leads and strengthen customer relationships.
• Conduct demonstrations and network to expand Halter’s market presence.
• Contribute to US Sales Strategy
• Share insights and ideas to optimize and evolve the sales process for the US market.
• Help drive greater efficiency and effectiveness as Halter scales.

Benefits

• Annual USD$750 self-development budget.
• Best-in-class health insurance for employees and their families.
• 12 weeks of paid parental leave for primary or secondary caregivers.
• Wellness leave and unlimited paid annual leave.
• 401k with employer match (100% match on the first 3% and 50% match on the next 2%).
• Inclusive and attractive remuneration package including salary, benefits, and employee stock ownership plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees