Regional Sales Advisor

Tidal Wave Management • Thomaston, GA

22h • Onsite

About The Position

Tidal Wave Auto Spa is one of the fastest growing car wash chains in the country, recognized as a leader in the industry with locations nationwide. Originating in Thomaston, GA in 2004, Tidal Wave Headquarters continues to drive rapid national growth. The company seeks individuals with exceptional talent and leadership qualities to redefine the car wash industry through technology, friendly service, and dedication to employees. The Regional Sales Advisor is responsible for enhancing membership sales performance and retention across a designated region. This role involves close collaboration with Site Leaders and Sales Attendants to improve point-of-sale execution through coaching, training, and performance monitoring. The advisor ensures consistency in sales presentations, script adherence, and overall customer experience to maximize conversion rates and long-term membership value.

Requirements

• Ability to coach frontline employees and leaders on sales behaviors, objection handling, and closing techniques to improve conversion rates
• Skilled at quickly identifying gaps in sales execution, script adherence, and customer interaction quality, and translating those into clear action plans
• Ability to interpret sales and retention metrics, identify trends, and connect data to on-the-ground behaviors driving results
• Strong ability to build credibility and drive behavior change with Site Leaders and teams without direct reporting authority
• Ability to assess real customer interactions (live or recorded) and provide direct, actionable, and constructive feedback that leads to measurable improvement
• Clear, concise, and confident communicator who can tailor messaging to frontline employees, site leadership, and regional stakeholders
• Maintains focus on performance outcomes, holds teams accountable to standards, and follows through on improvement plans
• Comfortable working across multiple locations, adjusting coaching style based on team dynamics and performance levels
• Strong understanding of how sales behaviors impact the overall customer experience and long-term retention
• Be willing to speak up with ideas but then support Operations leadership and direction with a unified front, even if it runs counter to your own opinion or experience. The assignment will likely evolve over time as the team grows so flexibility is a job requirement.
• Proven experience in sales coaching, field training, or multi-site operations
• Strong understanding of sales behaviors, conversion metrics, and customer experience
• Ability to influence and coach frontline leaders in a fast-paced environment
• Strong communication, observation, and feedback skills
• Data-driven mindset with the ability to translate insights into action
• Competitive against your own goals not vs. your teammates – a team player mentality
• Employment is contingent upon successful completion of a background check and drug screening
• May be required to operate a company vehicle or drive for business purposes as needed

Responsibilities

• Take shared ownership for the revenue results at a group of sites for which you actively advise, working closely with Site Leaders and their Sales Attendants
• Analyze regional and site level sales and retention data to identify trends, strengths, gaps, and opportunities in net membership growth
• Provide virtual coaching to Site Leaders and Sales Attendants to improve membership sales performance
• Reinforce and monitor adherence to established sales scripts, presentation standards, and customer consultation best practices
• Review Sales Attendant customer interactions through the sales platform to evaluate script adherence and sales effectiveness
• Deliver structured, actionable feedback based on observed interactions to improve performance and consistency
• When needed, conduct occasional targeted site visits to underperforming locations to observe sales execution and provide real-time coaching and performance feedback
• Partner with Operations leadership to align on performance expectations and action plans
• Support ongoing development of Sales Attendants
• Drive accountability for sales behaviors that directly impact conversion and retention
• Share best practices across sites to elevate overall regional performance
• Assist in piloting and implementing new sales initiatives or programs

Benefits

• PTO is based on the company’s PTO policy.
• Eligibility for health, dental, and vision coverage subject to 30 day waiting period.
• Eligibility for 401(K), subject to plan terms.
• Eligibility for benefits such as life insurance, short- and long-term disability, hospital indemnity, critical illness, and accidental, subject to 30 day waiting period.
• Company-paid holidays.
• Must enroll in New Hire Benefits within 30 days of the date of hire for coverage to take effect.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 251-500 employees