Regional Marketing Specialist

Eddyfi•State College, PA

6d•Hybrid

About The Position

This role will have responsibilities for all Eddyfi's product lines in the US. Visit our website to explore Eddyfi Technologies Product Lines. The Regional Marketing Specialist – Americas plays a key role in executing and supporting marketing strategies across North America, Central America, and South America. This role focuses on deploying global marketing initiatives within the region, adapting campaigns to local business realities, supporting product launches, and collaborating closely with regional sales teams. The ideal candidate will have strong knowledge of the Americas market landscape, excellent communication skills in English, and the ability to collaborate effectively across cross‑functional teams. A proactive, agile approach to marketing execution is essential. Spanish and/or French proficiency is considered a strong asset, though not a requirement. Be a part of something bigger. At Eddyfi Technologies, we’re proud to push the boundaries of innovation to support the industries the world depends on every day. From energy and transportation to infrastructure and beyond, our technologies help protect critical assets, safeguard the environment, and ultimately, save lives. As a world-renowned company, we’re behind some of the most advanced systems in the world—delivering cutting-edge solutions through ET & UT, Remote Monitoring, Nuclear Steam Generators, Automated Vision Systems, and Robotics. And we’re just getting started. If you’re passionate about technology and want your work to make a real impact, we’d love to hear from you. Our values We are customer-centric We innovate with a purpose We are reliable and accountable We are stronger together Joining our team means: Collaborating with experts dedicated to innovation and excellence in a dynamic environment. Becoming part of an organization that values commitment, initiative, and collaboration to help achieve common goals. Joining a rapidly expanding company offering long-term development and success opportunities. Contributing to meaningful projects that create a lasting impact.

Requirements

Bachelors degree in Marketing, Business Administration, Communications, or a related field.
4-5+ years of marketing experience in the Americas, preferably within industrial, manufacturing, or technology‑focused B2B sectors.
Excellent communication skills in English (spoken and written). Spanish and/or French proficiency is an asset, though not mandatory.
Experience in digital marketing, event coordination, content adaptation, and lead‑generation campaigns.
Familiarity with digital advertising platforms and analytics tools (Google Analytics, LinkedIn Campaign Manager, Meta Business Suite, etc.).
Strong organizational, multitasking, and project management skills.
Proficiency with CRM and marketing automation systems (Salesforce, HubSpot, or equivalents).
Ability to travel within the Americas region for trade shows, customer visits, and team collaboration.

Nice To Haves

Proficiency with tools such as Adobe Creative Suite, Canva, and CapCut.
Spanish and/or French proficiency

Responsibilities

Implement marketing and advertising campaigns aligned with global strategy, ensuring adaptation to regional market needs and cultural nuances across the Americas.
Coordinate marketing projects end‑to-end, ensuring timely delivery and adherence to regional budget allocations.
Collaborate with internal creative teams and external agencies to adapt global content and develop complementary regional marketing assets when needed.
Analyze campaign performance data and optimize strategies to support lead generation and brand growth across the region.
Provide regular reporting and insights on regional performance to the Team Lead, Growth Marketing.
Maintain brand consistency while tailoring messaging and visuals for regional audiences. Proficiency with tools such as Adobe Creative Suite, Canva, and CapCut is considered an asset.
Manage relationships with regional vendors, agencies, and event partners to support execution.
Monitor and respond to inquiries from local customers, distributors, and partners across the Americas.
Stay up to date on industry trends, competitor activities, market dynamics, and regulatory guidelines affecting marketing and communication in key countries across the region. Share insights proactively with the marketing team to inform strategy.
Plan, coordinate, and execute trade shows, webinars, and regional events according to the annual marketing plan, supporting brand awareness and business development across the U.S., Canada, LATAM, and South America.
Leverage region‑relevant digital platforms, media outlets, and industry networks to support campaign distribution and engagement (e.g., LinkedIn, Google Ads, industry associations).
Collaborate closely with Americas‑based sales teams to align on priorities, support lead generation, and enable sales through strong content and campaign execution.
Develop and deploy outbound lead‑generation activities tailored to different customer segments and industries within the region.
Act as the primary point of contact for regional marketing activities, ensuring execution aligns with global brand strategies and business objectives.
Track and report leads in CRM tools and support continuous improvement of lead scoring, qualification, and handoff processes.
Support sales teams by improving understanding of marketing‑generated leads, campaign workflows, and best practices in lead management.
Collaborate with distributors and channel partners across the Americas to plan and execute joint marketing campaigns and co‑branded initiatives.