Regional Marketing Specialist

Checkout.com • New York, NY

7d • Hybrid

About The Position

We are seeking a creative and ambitious Marketing Specialist to accelerate our business expansion in North America. Central to your role will be the goal of driving revenue growth for Checkout.com through customer-centric brand, demand-generation, and Account-Based Marketing (ABM) efforts. You will assist in the implementation of a regional integrated marketing strategy, ensuring effective cross-channel execution. ABM will be a significant focus, enhancing our engagement with target accounts and creating opportunities. Reporting to the NORAM Marketing Lead, you’ll be part of a vibrant global team and partner closely with the Commercial team (Sales, Account Management and Sales Engineering) and wider Marketing team.

Requirements

• Experience: 3-5 years in strategic B2B marketing, with a focus on account-based marketing.
• Cross-Channel Expertise: Demonstrated use of various marketing channels, including events, social media, content, PR, email marketing and more.
• Problem-Solving and Autonomy: Proactive in addressing tasks and challenges with a self-directed and solution-oriented approach.
• Project Management: Skilled in managing projects, setting priorities, and supporting cross-functional teams to action.
• Data-Driven Mindset: Experience with marketing technology tools for performance tracking and ROI analysis, as well as providing actionable recommendations to drive improvements.
• Innovation Mindset: Ability to explore innovative strategies and support the execution of new ideas.

Nice To Haves

• Experience in payments, fintech, or related industries is a plus.

Responsibilities

• Regional Marketing Contribution: Assist in the development and execution of a comprehensive, cross-channel marketing plan for the NORAM region, driving revenue growth and brand awareness.
• Campaign Support: Co-create and execute region-specific marketing campaigns, placing a strong emphasis on diversified Account-Based Marketing execution (1:1, 1:few, 1:many) to effectively engage and nurture key accounts.
• Strategy Development Support: Contribute to the development of innovative marketing strategies, exploring new approaches and supporting experimentation to stay ahead in the rapidly evolving market landscape.
• Customer Marketing: Execute initiatives tailored for our most valued clients, such as showcasing success stories, partnership announcements and case studies.
• Tailored Messaging: Use regional insights to develop personalized sales assets, ensuring alignment with our product propositions and the unique needs of key accounts.
• Events: Assist in the planning, coordination, and execution of regional events and field marketing activities, ensuring they align with overall marketing strategies and objectives.
• Analytical Insight: Use tools such as Looker, Pardot, Salesforce, 6sense, and Google Analytics to measure the impact and ROI of marketing activities, and turn insights into actionable strategies.
• Market Awareness: Stay informed about regional market dynamics to ensure marketing efforts align with both global strategies and local preferences.
• Regional Brand Advocacy: Build and strengthen relationships with key stakeholders and partners in the market to enhance Checkout.com's brand presence and reputation.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed