Regional Marketing Specialist- NAM

Smiths Interconnect-posted 3 months ago
Full-time • Mid Level
TX, TX
5,001-10,000 employees
Computer and Electronic Product Manufacturing
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This role is responsible for developing and executing marketing programs across the North America region, supporting the Regional Marketing Manager in delivering timely, relevant, and results-driven marketing and communications activities that align with business objectives and drive growth. The position is open to candidates based in Morton Grove, IL and the Greater Houston, TX area.

  • Contribute to the development and execution of targeted, defined and measurable regional marketing plans across NAM
  • Assist in the planning and execution of approved regional tradeshows and other customer events ensuring alignment with Global Marketing
  • Take responsibility for driving global marketing efforts such as content, digital and lead process by maintaining strong collaboration with global counterpart and fostering regional alignment
  • Help drive the development and implementation of Channel Marketing initiatives, enabling agents and distributors to maximize market impact
  • Create regional content including customer testimonials and case studies that support the regional marketing plan
  • Ensure local compliance with brand guidelines; Train regions and sites to ensure appropriate brand deployment.
  • Provide market intelligence from the regional perspective, including analysis and Voice of Customer input
  • Participate in ad hoc requests for various initiatives, including new product launches, site openings and M&A etc.
  • Consolidate regional feedback, assess campaign performance and demand generation, and provide regional market insights back to Global Marketing
  • Collaborates with the Regional Marketing Manager NAM to customize, develop, and execute John Crane's marketing strategy for the North America region.
  • Acts as a key point of contact for marketing-related inquiries from the NAM sales team, providing leadership across regional markets in areas such as demand generation, new product launches, and vertical marketing to support market share growth
  • Responsible to rollout of global marketing initiatives within the region, including content, digital, and lead process, through close coordination with global stakeholders
  • Coordinate and execute regional trade shows and events, partnering with cross-functional teams to manage planning, promotion, logistic, content development, and post-event lead process in alignment with global strategies
  • Support to drive Channel Marketing initiatives by equipping agents and distributors with localized tools, campaigns, and strategic support to enhance partner engagement and performance
  • Support global team with defined activities as required, including copy proofing, brand management, and exhibition stand artwork.
  • Engages cross-functionally with Marketing Communications, Product Marketing, Vertical Marketing, and Sales Enablement to ensure deployment of top-down initiatives and that regional needs are effectively communicated to global decision-makers
  • Partners closely with regional Sales leadership to deliver market intelligence from the region back to Global Marketing
  • Oversees brand education and deployment in NAM, ensuring consistent and compliance with global brand guidelines.
  • Joins a team of experts focused on delivering value across operations, with opportunities for meaningful involvement and collaboration with global stakeholders.
  • Excellent communication and stakeholder management skills
  • Ability to work cross-functionally in dynamic and flexible environment
  • Strong strategic thinking and planning skills with ability to plan over 3-year time span
  • Bachelor's degree ideally in business/marketing
  • Min 5 years' Experience as a Marketing Generalist/Specialist
  • Demonstrated track record of executing marketing plans, preferably in an industrial B2B environment, and be comfortable interfacing with internal/external
  • Must have a high degree of written and verbal communication and presentation skills in English
  • Proficiency in CRM tools and lead management process is essential
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