Regional Marketing Representative (Hybrid - Shakopee, MN)

GN Group•Shakopee, MN

9d•$70,000 - $90,000•Hybrid

About The Position

Regional Marketing Representative Please consider before applying: This position follows a hybrid work model and requires regular onsite presence at our Shakopee facility three days per week. Position Overview: The primary role of the Regional Marketing Representative is to provide localized marketing planning and support for hearing care professionals working with ReSound in an identified area of the US. The position will also be responsible for introducing new marketing and support programs to those ReSound customers as well as leading a forward-thinking approach to marketing planning and tactic execution.

Requirements

Effective verbal presentation and written communication.
Phone and email main communication platforms
Detail oriented and results driven
Ability to manage several tasks simultaneously and prioritize work with a variety of internal and external customers
Ability to work well with customers to understand their objectives, align on recommendations, and implement plans to reach goals
Demonstrated capability to engage stakeholders regarding marketing advice
Ability to work with multiple projects simultaneously and ensure high-quality execution
Ability to effectively communicate the strategic rationale of various marketing programs as they relate to enhancing growth in each account
Ability to understand opportunity identification and prioritization as it relates to meeting targets
Understanding of Resounds’ product line and how it can be leveraged to drive more business or garner competitive share
An understanding of the hearing instrument business from both a manufacturer and dispenser point of view
Education: Bachelor’s degree in marketing or a business-related field
Experience: Minimum of 5 years marketing experience
Experience in medical device or hearing industry
Experience with franchise or small-business owners
Travel: Limited travel may be required. 2-3 trips per year.

Responsibilities

Customer Interaction & Consulting: Provide primary point of contact for customers seeking support of their marketing efforts.
Work alongside sales representatives to develop local market customer plans and identify local marketing opportunities.
Participate in conference calls and/or meetings with key customers and prospective customers to discuss marketing opportunities and share ReSound marketing capabilities.
Provide experience & data-backed advice to customers when requested on: General effectiveness of specific marketing ideas in a given market Recommended timing of various marketing vehicles to optimize effectiveness Advice on how to enhance their marketing ROI Follow-up with accounts reviewing program post-mortem
Project Execution: Facilitate execution of customized marketing projects for customers through internal and external resources.
Projects include traditional tactics (Newspaper ads, brochures, direct mail, referral programs) and digital tactics (website, SEO, paid search, display ads, Google/Facebook ads, redirect, and social media).
Vendor Interaction: Work with existing and new vendors to complete project requests on behalf of ReSound customers.
Effectively communicate through proofing process as intermediary between vendor and customer.
Responsible from project inception through completion.
Reporting: Will be responsible to document marketing data for analysis.
Documentation happens within PM software-based system.
Regional Marketing Representative will be responsible for providing and presenting to small groups on multiple reports detailing accounts, projects and efficacy of programs where applicable.
Regional Marketing Representative will be responsible for providing and presenting a quarterly summary report to assigned sales region representatives & marketing peers.