Regional Marketing Programs Manager, U.S. Federal Civilian

Elastic•Arlington, VA

About The Position

Elastic is seeking a Regional Marketing Manager – US Federal Civilian to create and execute targeted marketing programs that grow and accelerate our Civilian agency business. Programs typically include virtual and live campaigns, executive engagements, third-party federal conferences, account-based marketing initiatives, partner-led activities, and content syndication aligned to mission priorities. You will wake up each morning eager to build, drive, plan, and implement impactful marketing programs targeting Federal Civilian prospects and existing customers, directly contributing to the success of the Civilian sales team’s pipeline goals. This role requires daily interaction with field sales, partner and capture teams, with a strong understanding of Federal Civilian buying behavior , procurement cycles, policy mandates, and how they map to Elastic’s overall go-to-market strategy. You will collaborate across multiple departments while owning and executing programs with precision and accountability.

Requirements

Proven experience in regional or field marketing with a focus on US Federal Civilian agencies
Strong understanding of federal procurement cycles, policy-driven buying behavior, and partner ecosystems
Experience working alongside federal sales teams, capture managers, partners and prime contractor
Excellent verbal and written communication skills
Proficiency in marketing automation and CRM tools such as Salesforce, Marketo, Splash, Monday.com, and similar platforms
Strong analytical mindset with ability to tie programs directly to revenue impact
Exceptional organizational skills with the ability to manage multiple complex initiatives simultaneously
Experience managing budgets and operational processes with precision
Proficiency in Google Workspace tools (Slides, Docs, Sheets, Gmail)
Highly collaborative mindset with ability to work independently in a distributed environment
An ambitious yet humble approach and passion for driving measurable outcomes
Ability to travel approximately 25% for agency engagements, conferences, and executive programs

Responsibilities

Develop and execute integrated marketing programs aligned to priority Civilian agencies and bureaus
Partner closely with Civilian sales to align marketing to pipeline and whitespace targets
Build and activate account-based marketing (ABM) programs for top-tier agencies and subcomponents
Plan and execute executive roundtables, agency-focused events, and industry conferences
Drive demand creation and qualified lead generation activities to support pipeline acceleration
Align campaign timing with federal budget cycles, Continuing Resolutions (CRs), and end-of-year spend patterns
Set clear KPIs for all programs and ensure performance is measurable and trackable
Analyze and report on program performance, pipeline contribution, and campaign ROI
Measure program impact across long federal sales cycles
Provide updates via weekly reports and monthly dashboards to demonstrate campaign progress and region success
Coordinate presentation content and messaging with internal collaborators to support event agendas and thought leadership
Contribute ideas and feedback to Civilian-focused content creation
Plan Elastic’s participation in external federal industry events and provide strategic input on positioning and engagement
Manage program budgets, open POs, and oversee MDF reimbursements