Regional Marketing Manager

Polsinelli•Dallas, TX

22d

About The Position

At Polsinelli, What a Law Firm Should Be is not just our tagline, it is what we live every day. We strive to create a dynamic environment where our team members are encouraged to bring their whole selves, creativity and professional passions into the workplace so that they can thrive. Polsinelli is seeking a Regional Marketing Manager to support our Dallas, Houston and Fort Worth offices. The successful candidate will work with the Director of Regional Marketing and on the ground with our Office Managing Partners (OMP) to develop the strategic direction of the office and ensure that this direction aligns with and complements Polsinelli’s firm-wide and practice-specific marketing efforts. The Regional Marketing Manager will also provide leadership to, and coordination of, Polsinelli’s marketing and public relations efforts in Texas. The ideal candidate will be located in our Dallas office.

Requirements

Bachelor's Degree
Minimum five (5) years’ experience, preferably in a professional services or law firm event coordinator role
Ability to work outside of regular office hours, and a flexible schedule and means to travel as needed
Takes ownership of firmwide strategic initiatives as assigned
Exceptional people skills and high level of professionalism and client service
Demonstrated ability to generate a range of solutions that meet goals and identify the benefits, costs, and risks associated with each solution
Team player with a “can-do” attitude who demonstrates resourcefulness
Experience managing budgets and driving cost-effective strategies
Proficient in Microsoft 365 (Word, Excel, Outlook, and PowerPoint)
Implement and maintain a system of organization
Operate with a sense of urgency
Strong attention to detail
Reliable, responsive, and punctual
Strong interpersonal communication skills
Strong analytical and problem-solving skills
Able to work harmoniously and effectively with others
Able to work under pressure
Be a self-starter
Able to manage multiple projects/events with competing deadlines and priorities
Demonstrate an ability to change with changing direction
Employees approved for flexible work arrangements are expected to be available and maintain a practice of reliable, consistent attendance at all times during the employees scheduled work shift including, but not limited to, Jabber/instant message, Zoom, email and voicemail, and by phone.

Nice To Haves

Law Firm experience ( preferred )

Responsibilities

Serve as marketing lead to assigned office
Lead and manage the development and execution of a local marketing strategy in partnership with the Office Managing Partner and Senior Regional Marketing Manager that supports the OMP-C strategy
Understand the “driver” practices in each market and propose activities, thought leadership, and present client and prospective client engagement opportunities for local attorneys in these areas.
Be aware of our competitive positions and use that knowledge to make informed recommendations
Manage office marketing budgets and help actualize the goals aligned to the local marketing strategy in partnership with the Office Managing Partner and Senior Regional Marketing Manager
Lead the development, coordination, and tracking of high-level partnerships with brand-enhancing local professional and civic organizations, industry associations, and educational institutions to identify leadership positions, speaking and conference presentation roles, membership options, and support local succession planning for the firm's key organizations
Have an awareness of office clients, their roles in our events, and their involvement within the community, with a focus on “dot-connecting” to foster stronger engagement and collaboration
Manage office and community engagements and sponsorships that will generate leads and partnerships with attorneys
Have a deep understanding of each target practice in assigned market(s) and the competitive position, including knowing top clients and prospective clients
Partner with the Marketing team on targeted list development, client communications, and promotion
Manage local surveys and submissions
Keep abreast of both legal and business markets and “best practices” in legal marketing
Attend regular shareholder and committee meetings to ensure consistent and effective communication on issues and provide support for opportunities relating to marketing and brand awareness
Pitch and proposal support (alongside Department BD Support) including proficient utilization of the firm’s technology and marketing systems to manage and incorporate optimal processes and support of Department Marketing goals
Monitor the firm’s external website, including office pages and attorney bios, working closely with Department Marketing team on practice group and industry page updates
Lead the planning and execution of all office summer associate events and manage to the prescribed budget
Collaborate with other departments on firmwide initiatives (Polsinelli PROUD, Alumni Program, Client Feedback Program)
Coordinate new attorney onboarding activities to facilitate a smooth transition from the local level (bios, headshots, PR, marketing orientation, etc.)
Work together with local Office Administrators and Legal Administrative Assistants to plan and provide guidance on internal initiatives that foster company culture, while also identifying opportunities to showcase them publicly
Other duties as assigned
Entry for purposes of ROI and relationship management