Regional Marketing Manager, North America

Bit Sight-posted 2 months ago
$110,000 - $120,000/Yr
Full-time • Mid Level
Boston, MA
501-1,000 employees
Publishing Industries
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Bitsight is seeking an experienced marketer to drive targeted programs that create and accelerate new business pipeline - both new logo and expansion - for Enterprise and Key Accounts. You will share responsibility for leading regional program execution cross-functionally with marketing and sales teams to engage high-value accounts using a thoughtful mix of events, webinars, and other experiences. Reporting to the Director of North America Marketing, you will partner closely with Account Executives and SDRs on inbound and outbound account strategies, and apply account-based tactics, including ABX when they add impact. Success is measured by QOpp creation and pipeline ACV across sourced and multi-touch programs.

  • Build and run the regional plan aligned to annual targets and the North America target account list
  • Translate global plays into programs across events, webinars, content syndication, and executive experiences for customers and prospects
  • Create a repeatable field playbook that covers targeting, pre- and post-plans, roles, SLAs, and metrics for each program type
  • Own calendars, briefs, and timelines, and keep stakeholders aligned
  • Align with AEs, AMs, and SDR leaders on territory and account plans, buying centers, and contact strategies across customer and prospect accounts
  • Equip AEs and SDRs with program briefs, messaging, invitations, and follow-up motions that raise meeting quality and conversion
  • Identify gaps in contacts and engagement, and launch tactics that create new entry points at target accounts
  • Set pipeline targets for owned programs and report progress with clear next actions
  • Lead end-to-end planning and execution for industry events, roundtables, and hosted experiences that generate new opportunities and accelerate active deals for both customers and prospects
  • Manage speakers and onsite attendees' presence, determine collateral and swag, and oversee logistics
  • Measure ROI for every program
  • Build a repeatable engine for regional events and webinars with disciplined invite, meeting setting, and follow-up that leads to next steps
  • Partner with Global Campaigns to tailor offers and content for North America Enterprise buyers
  • Work with Paid Digital on targeting, flighting, and budget allocation to support pipeline objectives
  • Collaborate with Product and Content Marketing to ensure message consistency and relevance
  • Coordinate with Customer Marketing when programs target existing customers to align on objectives, audiences, and follow-up
  • Track performance from engagement and meeting creation to Qualified Opportunity creation and Pipeline ACV
  • Report results, insights, and next actions to Sales and Marketing leadership
  • Reallocate budget to the programs and channels that perform
  • 5 or more years of B2B SaaS marketing experience with a focus on Enterprise account growth in field marketing and/or account-based tactics
  • Cybersecurity experience required
  • Expertise with 6Sense or an equivalent platform, as well as fluency with Salesforce and HubSpot
  • Proven success delivering integrated, multichannel programs that drive revenue impact in Enterprise segments
  • Strong collaboration skills with Sales, SDRs, and cross-functional marketing partners
  • Data-driven approach with the ability to analyze long-cycle performance and communicate clear recommendations
  • Excellent program management and communication skills
  • BA or BS degree or equivalent experience
  • Medical, dental, and vision insurance
  • Paid parental leave
  • Flexible time off
  • 401(k) plan with employee and company contribution opportunities
  • Life and disability insurance
  • Tuition reimbursement
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