Regional Marketing Field Coordinator

Lennar•Charlotte, NC

19h•Onsite

About The Position

Lennar is one of the nation's leading homebuilders, recognized as a Fortune 500® company. They are dedicated to creating an extraordinary experience for Homeowners, Communities, and Associates by building quality homes, providing exceptional customer service, giving back to communities, and fostering a culture of opportunity and growth. The Regional Marketing Field Coordinator acts as the on-the-ground marketing partner at the divisional level, supporting local community execution, New Home Consultants (NHC), and division/regional marketing initiatives. This role is crucial for ensuring smooth, timely, and brand-aligned marketing implementation at the community level.

Requirements

High school diploma or GED required.
0 - 2 Years of experience required.
Proven work experience as a Marketing Coordinator.
Computer skills and competencies are required.
Strong organizational and time management skills; able to manage multiple deadlines across various job types.
Knowledge of Microsoft office applications is required.
Excellent communication and interpersonal skills; able to build effective partnerships with internal teams and sales teams.
Resourceful and solution oriented.
Comfortable with digital tools and platforms (e.g., MLS, Canva, Airtable).

Nice To Haves

Bachelor of Science or Arts degree or equivalent preferred.
Experience in home building, real estate, or consumer- facing industries is a plus.

Responsibilities

Serve as the primary marketing resource for Sales leaders and NHCs in the field.
Fulfill NHC requests for flyers, and collateral to support sales activity in partnership with regional teams.
Support Quick Move-In (QMI) homes with accurate signage, post and monitor MLS listings, and oversee community photography.
Oversee exterior/interior color selection updates.
Coordinate, track, and maintain signage inventory across assigned divisions.
Partner with approved signage vendors for installs, removals, and updates.
Manage and organize the marketing closet with current branded materials.
Plan and execute on-site logistics for local marketing events including grand openings, broker events, sales promotions, and open house weekends.
Support national and regional campaign rollouts at the local community level.
Oversee community launch execution, including WHC office set-up in partnership with regional and national merchandising teams, Self-Guided Tour (SGT) install/removal, and basic office systems.
Support regional content teams with requests for photography of homes, models, local area, testimonial and lifestyle photography as necessary.
Act as a liaison between sales, operations, and the regional marketing team to ensure flawless execution.