Regional Marketing (Digital) Manager

ERM CVS•Philadelphia, PA

About The Position

Why This Role Matters If you are a strategic digital marketer looking to shape global impact, this role puts you at the center of ERM CVS’s commercial growth engine. As the Regional Marketing (Digital) Manager, you will accelerate ERM CVS’s global go‑to‑market strategy, elevate our digital presence, and drive high‑performing campaigns that translate engagement into measurable revenue. You’ll be the connector between global marketing strategy and regional activation—bringing insight, innovation, and executional excellence to one of ERM’s fastest‑growing business units. This is a high‑visibility role for a marketing leader who thrives in a global, matrixed environment and wants to influence how clients experience our brand across every digital touchpoint. What Your Impact Is In this role, you will: Lead global digital marketing, demand generation, and multi‑channel campaigns that drive awareness, engagement, and pipeline growth. Strengthen ERM CVS’s digital infrastructure, ensuring our website, content, automation tools, and paid strategy deliver commercial results. Bring North America regional insight to shape global campaigns, while also delivering high‑quality local execution across events, conferences, and client‑facing programs. Build an integrated, end‑to‑end sales activation and lead management process that improves qualification, conversion, and speed to close. Enable Sales and commercial leaders with messaging, content, and tools that elevate client conversations and support revenue growth. Provide market intelligence and continuous improvement that enhances campaign performance and operational effectiveness. What You’ll Bring Required Bachelor’s degree in Marketing, Communications, Business, Sustainability, or equivalent experience 7+ years in a marketing leadership role, ideally in professional services, sustainability, training, or certification/assurance Demonstrated success leading multi‑channel digital marketing programs with measurable commercial outcomes Hands‑on experience with Salesforce, Pardot (or similar MAPs), Google Analytics, CMS platforms, social media tools, and paid digital channels Proven ability to collaborate across global, matrixed teams and work effectively across time zones Strong content development skills across digital formats Experience partnering with senior leaders and commercial teams to create messaging and sales enablement materials Strong project management skills with the ability to manage multiple priorities in a fast‑paced environment High digital literacy and data‑driven mindset, with the ability to translate performance metrics into insight and action Understanding of client issues and ability to articulate value propositions for integrated commercial campaigns Preferred Experience in ISO management systems, sustainability reporting (GHG, CSRD), training/education markets, or ESG‑related topics Experience running webinars, conferences, and client events, including event‑to‑lead conversion processes Familiarity with ERM CVS’s service areas and sectors

Requirements

Bachelor’s degree in Marketing, Communications, Business, Sustainability, or equivalent experience
7+ years in a marketing leadership role, ideally in professional services, sustainability, training, or certification/assurance
Demonstrated success leading multi‑channel digital marketing programs with measurable commercial outcomes
Hands‑on experience with Salesforce, Pardot (or similar MAPs), Google Analytics, CMS platforms, social media tools, and paid digital channels
Proven ability to collaborate across global, matrixed teams and work effectively across time zones
Strong content development skills across digital formats
Experience partnering with senior leaders and commercial teams to create messaging and sales enablement materials
Strong project management skills with the ability to manage multiple priorities in a fast‑paced environment
High digital literacy and data‑driven mindset, with the ability to translate performance metrics into insight and action
Understanding of client issues and ability to articulate value propositions for integrated commercial campaigns
Strategic thinker with strong commercial acumen
Expert in digital execution, analytics, and marketing technology
Exceptional communicator with structured, persuasive writing skills
Confident working with senior stakeholders and influencing decisions
Highly organized, detail‑oriented, and comfortable working at pace
Collaborative team player with cultural agility and a global mindset
Creative, proactive, and solutions‑focused approach
Strong alignment with ERM’s purpose and a genuine interest in sustainability, climate change, and ISO‑related topics

Nice To Haves

Experience in ISO management systems, sustainability reporting (GHG, CSRD), training/education markets, or ESG‑related topics
Experience running webinars, conferences, and client events, including event‑to‑lead conversion processes
Familiarity with ERM CVS’s service areas and sectors

Responsibilities

Digital Marketing, Sales Campaigns & Demand Generation Lead global digital execution across Salesforce, Pardot, SEO, CMS, AI‑enabled tools, and paid media
Design and deliver multi‑channel marketing and sales campaigns aligned to ERM CVS growth priorities
Build and optimize paid media strategies to increase visibility and engagement
Develop lead generation and nurturing programs, including automated journeys, newsletters, and targeted outreach
Report on KPIs such as website performance, campaign ROI, lead quality, and conversion rates
Content Creation & Brand Consistency Produce and curate high‑quality content across websites, landing pages, collateral, email campaigns, and social platforms
Partner with subject matter experts to ensure accuracy of technical and industry‑specific content
Enhance website content and digital experience to support demand generation and strengthen brand presence
Events, Conferences & Regional Activation Lead North America event delivery—from proprietary client events to conferences and global webinar series
Ensure strong brand presence and high‑quality participant experience
Track event‑generated leads and support progression of opportunities in Salesforce
Collaborate with internal and external partners for seamless event execution
Sales Enablement & Collaboration Partner with Sales, Partners, and commercial leaders to create messaging, value propositions, and sales tools
Influence global and regional stakeholders on priorities through strategic alignment
Support strategies that convert leads into sales‑ready opportunities
Sales Activation Process Support the development of an integrated ERM CVS sales activation process
Improve the end‑to‑end flow from MQL to SQL, ensuring consistent qualification and handoff
Establish structured campaign and lead tracking in Salesforce
Use data and pipeline insights to identify optimization opportunities
Market Insights & Continuous Improvement Conduct market and competitor research to identify trends and opportunities
Recommend and implement process improvements, including SharePoint and Salesforce campaign management
Ensure all marketing activities meet brand, compliance, and approval standards