Regional Marketer, Mid-Atlantic, Northeast

Sanofi • Morristown, NJ

1d

About The Position

The Associate Director of Regional Marketing serves as a field-based extension of the brand marketing team. The role bridges local market needs with national brand objectives, focusing on thought leader and influencer engagement, insights generation, peer-to-peer program execution, monitoring and analyzing market insights & trends and regional adaptation of promotional initiatives. This role reports into the Tzield Marketing organization, with close partnership to a Regional Strategy and Account Director. The Director of Regional Marketing collaborates cross-functionally with sales, medical, training, PA&PA, PSS, CPE, Account Management, and marketing to foster excellence in regional market understanding, development & execution. We are an innovative global healthcare company with a focus on immunology that extends to innovation in diabetes and transplant medicine. Across different countries, our talented teams are determined to deliver a best-in-class customer experience using the best of digital, artificial intelligence and personal know-how. With a focus on immunology that extends to innovation in diabetes and transplant medicines, we pursue progress to make a real impact on millions of patients around the world. Join the team transforming how healthcare is delivered for chronic and specialty conditions worldwide. In General Medicines, you’ll help drive meaningful outcomes in diabetes, transplant, and immunology - with the scale and urgency patients deserve.

Requirements

• Bachelor’s degree required; advanced degree (MBA, PharmD, etc.) preferred
• 5+ years of pharmaceutical or biopharmaceutical industry experience in marketing, sales or related roles with 1+ years of marketing experience preferred
• Ability to analyze complex market data and translate insights into actionable strategies
• Demonstrated success in external expert engagement, speaker program, advisory board, and conference management
• Strong clinical knowledge and understanding of relevant therapeutic areas
• Experience working within a cross-functional, matrixed environment with the ability to influence, mobilize and manage a complex set of internal stakeholders and processes.
• Excellent communication, organizational, and project management, budget management & presentation skills
• Willingness and ability to travel extensively within the assigned region to support meetings, events, and field engagements (estimated 50-75%)

Nice To Haves

• Experience with MLR (Medical, Legal, Regulatory) review process a plus

Responsibilities

• Monitor and analyze regional market trends, account maturity, competitor activity, and customer insights and prepare a clear regional perspective to inform national brand strategy and tactic optimization
• Serve as the marketing business partner with SAMs and Regional Strategy and Account Directors and act as a unique go-to person for all marketing related topics to optimize pull-through of marketing strategies and link with the brand marketing team and other functions for solutioning
• Define key localization opportunities to tailor messaging, materials, and programs to resonate with regional audiences and work closely with brand marketing team on defined projects to develop and execute them
• Identify, engage, and cultivate commercial relationships with external experts including thought leaders, influencers, emerging leaders and relevant patient and professional associations within the geography
• Develop regional engagement plans for external experts and ensure consistent tactical execution throughout the year to drive key marketing engagement
• Lead and support the development, training, and execution of speaker programs and leads customer insight gathering activities such as commercial advisory boards, regional insight meetings, and external expert consulting
• Manage strategy, execution and budgeting for regional conferences & product theatres
• Ensure all activities comply with company policies, SOPs, and regulatory requirements
• Manage regional budgets and resources efficiently, providing regular updates on performance
• Support the adaptation and delivery of materials and omni-channel marketing programs for HCPs and patients
• Travel extensively within the assigned region to support meetings, events, and field engagements (estimated 50-75%)

Benefits

• Bring the miracles of science to life alongside a supportive, future-focused team.
• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.
• Help shape the future of care for chronic and complex conditions like aT1D, Type 2 diabetes, transplant, and cardiovascular disease
• Drive meaningful impact at global scale: our medicines reach more than 100 million people each year
• Be part of a simpler, digital- and AI-powered business that’s rethinking how we work and engage with the world.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level